On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”
Facebook has brought out a brilliant new addition to status updates that was desperately needed. Prepare for your news feed to be flooded with emoticons and more than likely irrelevant adjectives.
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.
Blogging is an easy way to express your views and reach out to the world. People usually connect with blogs and their content as they do not preach. The language of blogs is mostly in simple English and easy going which further helps people to connect with the blog content easily. Another form of social media is social networking websites. These websites help you to build social network, connect with new friends, keep in touch with old friends, build social relations among people, etc.
On Wednesday June 12, Chris Webber will be hosting the 2nd Annual NBA Social Media Awards, which will be televised live on NBA TV at 8 P.M. Players and celebrities will be making appearances at the awards show as well. The awards will recognize players, teams, and fans for their engagement on social media during the 2012-2013 regular season.
I have always wondered what it would be like to be immersed in a virtual world. The possibilities for the world’s design, its purpose, and even the way an individual presents themselves are endless. I dare say that many people would jump at a chance to dive into an immersive virtual world. Those looking for escape, entertainment, and even a casual social encounter would find a virtual space inviting. Could Oculus Rift be a step in that direction?
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive foot traffic and website visitors. Branding should be a secondary benefit, a side-effect of a proper promotional strategy.
Twitter and Comedy Central have announced that they are collaborating to bring us the first ever Social Media #ComedyFest. According to CBS Philly, starting this week comedians will be tweeting jokes and making videos using the Vine app for 5 days.
I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today, there’s really only one side that deserves any representation at all. Local businesses should focus solely on getting local fans, period. To get a broad reach of fans outside of the market area as a local business can do more harm than good.
This year, 20,000 people are expected to participate in the $1.50-a-day living challenge, in support of the 1.2 billion people who have no choice but to take that challenge every day.