This has been a long time coming. We knew it was on the horizon and now it’s finally here. Tweets are now appearing in Google search result again after being missing for a few years. When it was announced in February, we went to work integrating Twitter back into the search spectrum of content marketing strategies. Now that it’s here, the initial testing has been pretty strong.
“When tapping on a tweet in Google search, you’ll be taken directly to Twitter where you can view the Tweet and discover additional content,” Jana Messerschmidt, vice president of global business development & platform at Twitter said in a blog post. “By deeply integrating Twitter’s real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google.”