Several people have been contacting me over the past couple of weeks asking what I thought Twitter’s revenue model would be. It is, in theory, coming out later this month, so what is it going to be and will it work?

The answer to the first part of the question, “what is it going to be,” is beyond me, and I don’t care. I’ve speculated, discussed, and speculated some more for over a year now about how Twitter will make money, and while there really aren’t a ton of possibilities, it’s still futile to speculate.

The answer to the second part of the question, “will it work,” is easy for me to answer.

Yes.

How can I be so sure? You can say that some of it is dumb, blind faith. They’ve kept us in the dark for so long and despite the speculation have passed up on prime occasions to roll it out (SXSW would have been perfect, of course). Therefore, it MUST be so great that they don’t need the fanfare of “the right moments” to get it out on the road.

[Read more...]

It has been widely reported that Twitter will soon be unveiling a monetization solution.

Speculation has been rampant with several blogs making predictions on what they think the solution will consist of.

Twitter certainly has many ways to go about revenue generation. At the end of 2009 – Twitter inked deals with Google and Bing to syndicate their Tweets to those respective engines. It was reported that Twitter was paid a bounty for this data. And, more recently, Yahoo inked a deal to publish Tweets on their network of websites. While these deals can bake in a revenue stream for Twitter – it most certainly isn’t the end goal.

[Read more...]

The doom and gloom crowd has been predicting Twitter’s demise for years.

• “Where is their revenue model?”
• “It goes down too much.”
• “Spam is taking over.”
• “WHERE IS THEIR REVENUE MODEL?”

After 2 years of defending Twitter, I’m starting to question whether or not I was wrong and they were all right.

[Read more...]