The social media adoption curve is different for everyone, even for those who share the same job title in the communications industry. Some dove right in, others tested it out for a while until they found a niche. One constant though among these users is that they eventually get to a point where they understand the real-world impact and influence that social has.
For me, I realized that power when tracking the response to the Haiti Earthquake in January, 2010 and seeing Twitter completely the way people donated and raised awareness. So fittingly, my introduction into the influence of social was social good. Since then, I have become a major social good advocate and entrepreneur, having founded Tweet Drive – a toy drive that has brought social media communities together to collect over 6,200 toys since December 2010. Over that time I have seen “social good” develop from a concept, to a movement, a trend, and now a widespread responsibility.