People soshalize. They don't care how it's spelled. They just do it.
Klout has a way of making their users angry with every algorithm or TOS change. Since the social influence grading platform started getting big in 2010, it has been the center of more than one controversial move. This time, the move seems to be a good one as they just added Instagram to the scoring system.
Google+ is making moves. Many are saying that it’s not the ghost town that it was believed to be less than a year ago. It’s technically bigger than Twitter. Communities were a nice addition (if you turn the notifications off) that seem to be taking off. The future looks brighter than ever for Google’s 547th attempt at getting into social media.
When putting together strategies and making adjustments (and the occasional complete overhaul) of social media pages, processes, and content, there’s nothing better than to get a client truly “plugged in” to the social media world. There’s an excitement that surrounds it, particularly after a couple of weeks when the results start improving and the processes start moving like clockwork.
Every year, we select the “best year ever” recipient. It’s the social website that made the best gains, contributed the most to social media as a whole, and demonstrated trends that meant they were going to continue moving forward in the coming year. winners in the past included:
It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality. This made perfect sense except for one fact: I don’t believe in quantity being a more important factor than quality. I did back in 2008 when Twitter was bright and shiny and “churning” for Twitter followers was a common technique, but those days are way behind us.
There will be complaints. I can already smell the onslaught of, “what about Blogger” and “Typepad is much more powerful”. There will be others that say, “but Tumblr’s not really a blogging platform”. Let’s put all of that to rest quickly…
We all know it’s nearly impossible to avoid the cosmic powers that social media holds and even though that may be the case, many industries just don’t mesh well with the world of social media. One cooperate field, however, that has found the marketing and advertising transition into social media to be quite simple, is the fashion industry.
For most people and most pictures, sharing it on Facebook or Twitter is enough. It may be a quick snapshot of you and your friends out on the town or a cool sunset from a mountaintop and sharing it with our friends and family is enough. Other times, we’re able to capture something amazing, stunning, hilarious, or otherwise important enough to want to expose it to the rest of the world.
With those, we want to go viral. Here’s a (relatively) quick way to maximize the exposure of your perfectly-timed, once-in-a-lifetime shot.
In the on again, off again love affair I have with Tumblr, one thing is clear – unless they completely take a dump, I’ll always go back.
In late 2007, I was approached by the man who would eventually become my content manager. He told me about a site that I should watch, one that he really liked and saw great potential in. I looked at it. After a couple of days of playing around with it, I dismissed it.
There was too much crossover with Twitter and WordPress for the site to ever be successful. It had a catchy name, but otherwise the interface was too complicated for micro-blogging and not robust enough for full-blogging. I didn’t visit Tumblr again for 2 years. Thankfully, my content manager kept going with it and we have nearly 600 Tumblogs in our network.
