When MySpace re-launched last year, it seemed like it found its niche as a music portal of sorts. This wasn’t to say that it would take over the more renowned platforms like Facebook and Twitter in terms of popularity but it didn’t necessarily have to.
All that it would have to do is offer something unique compared to the competition. In my view, neither Facebook nor Twitter explored the music spectrum at length. With this in mind, shouldn’t MySpace be considered a “social music source” of sorts?
If Tumblr has a say in it, perhaps not the greatest.
When you think about school at the end of the semester, what are some of the ideas that come about time and time again? I have to believe that “finals” and the sort are the ones which are the most common. Stress is going to be constant and tension is going to be high, so why not kick back and try to find humor in the assignments that seem to bring students so much grief? This is where Tumblr has come into play and the results have cracked more than a couple of smiles.
Harvard College senior Angela Frankel took it upon herself to start a Tumblr blog entitled “LOL My Thesis” last month and she described it as, “…a means of procrastination from my own thesis.” Basically, it’s a blog that calls for people to give one-sentence summaries of their own theses. When you think about these kinds of papers, typically images of long, drawn-out narratives form in your mind. However, these summaries ranged from humorous to surprisingly insightful.
From Marine Biology at St. Andrews, one summary was, “Jellyfish don’t like it when you acidify their tank.” It’s absurd in its own right but strangely captivating enough to where you might actually want to click on the thesis in order to read what exactly happens in this case. From Philosophy at Reed College, another thesis had the summary of, “Numbers either exist, or they don’t. Depends on how you look at it.” It’s such a vague sentence and yet it’s interesting enough to where you may have the desire to see what it means in context.
In the end, though, “LOL My Thesis” wasn’t exactly made for those on the outside to look in and have a good laugh. It certainly succeeded on that front but the object was to give students an outlet. It wasn’t created to necessarily make fun of the assignments given but to ease the tension that comes with writing multipage-long papers. Frankel created something unique and the Human Developmental and Regenerative Biology major deserves recognition for that.
A Long Island social media agency can tell you that certain vehicles are more useful for brand awareness than others. While Tumblr is more hobby-esque by comparison to Facebook, for example, it can still attain popularity if an idea is creative enough. From what I have seen, “LOL My Thesis” brims with creativity and the fact that it racked over 50 pages of sentences three weeks after its launch speaks volumes.
In short, when others are in the same spot as you, it doesn’t pay to be distressed all the time.
Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is (unfortunately) completely underutilized and really just focuses on my Instagram pictures. That doesn’t mean that you have to sit around and let Tumblr not work well for you.
SocialMediaToday community contributor Mark Scott posted an interesting piece about using Tumblr as an SEO tool. While there are things in there that aren’t 100% correct such as the concept that all “links you add to all posts on your Tumblr blog are do-follow links” (some are nofollow), but otherwise he gives very sound advice about how to use the platform for something that it’s frankly not very good at for its own self: SEO.
Yes, it’s a great SEO tool and yes, it’s possible to optimize a Tumblog to do well in search, but it’s the benefits that it can bring to other websites where the real juice can come into play. As a supporting site, it’s great for search as long as the content is strong and you’re able to build up a decent following.
Tumblr essentially functions as a secondary blog you can use solely for the purpose of SEO. You can send optimized links back to the main website, allowing your website’s reach to expand and incoming traffic to multiply. What makes Tumblr great for SEO is the inbuilt promotion and SEO-friendly features that it comes packed with by default.
For quite a long time, Tumblr search has sucked. No, really. It sucked. They made minor improvements over the years but it got to the point that I started using Pinterest search to find cool images and sharable content rather than Tumblr despite so much more content on the older blogging platform.
Thinks have changed. Today’s Tumblr search (seen above) is actually pretty darn modern. Best of all (and it almost brings a tear to my eye to say this) you don’t have to search by hashtags anymore. You can do a normal, actual search! As basic as the functionality sounds, it has been a gaping hole for Tumblr for a long time.
If this is the work of Yahoo, which purchased Tumblr for over a billion dollars earlier this year, then Marissa Mayer is my new official favorite Yahooligan.
For most of Tumblr’s history, attempts to search the site have been frustrating and often just plain fruitless. It really took a lot of dedication to keep up with the erotic Optimus Prime fanfic community, you know?
With all of the tools and apps available today, blogging should be easy and straightforward. Yet, many bloggers find themselves struggling to make a cohesive schedule, meet deadlines for clients, and attract the interest of readers.
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest, and Tumblr start having a bit more relevance than before.
Most people now acknowledge that any marketing strategy should include a social media component. The problem is that working with social media requires a goodly amount of human effort and there are so many social media, Facebook, Twitter, LinkedIn, Google Plus, FourSquare, Instagram, and on and on, to choose from.
Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.
Klout has a way of making their users angry with every algorithm or TOS change. Since the social influence grading platform started getting big in 2010, it has been the center of more than one controversial move. This time, the move seems to be a good one as they just added Instagram to the scoring system.