Sometimes having a lot of options is a good thing, and sometimes it’s a bad thing. There are times when too many choices leaves us with a difficult decision because there is too much of a good thing, and other times when none of the
Other countries have less stringent emissions regulations and overall governmental influence over the vehicles on their roads than the US. Because of this many manufacturers, including the ones that were born here offer a wide array of vehicles that would not be able to travel
The next age of advertising is right around the corner. With Google’s announcement of +Post ads, we now have a venue through which to advertise and garner true interaction from people as they surf the web. Think of it like Facebook advertising that reaches beyond
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout.
Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things
It is crystal clear that the automotive industry is embracing social media as fast or faster than any other vertical market out there. From manufacturers to dealers and every step along the way to get us behind the wheel, every level of the industry is
When I first saw the advertisement that Toyota had placed on Digg.com, I was skeptical. After all, Digg and most social news sites in general are not considered a “PR venue” to help in times of crisis. After reviewing their landing page and seeing exactly