How to Optimize Video for Search

October 29, 2011 By Erin Ryan 7 Comments

Optimize Video for Search

If a tree falls in a forest and no one is around to hear it, does it make a sound?

If a video gets posted to YouTube and nobody can find it to view it, does it really get played at all?

The goal of making a video for a car dealership (or any business, for that matter) is to get viewed. Using video for marketing can be an extremely beneficial practice, but so often dealers are out there making videos but not doing what it takes to get the video found on YouTube or through Google searches. The solution – optimize it.

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Filed Under: Automotive Social Media, Search Engines, Social Media Marketing, Social Media Strategy, YouTube Tagged With: , , ,

With TK Carsites Sold, @Soshable is Mine Again

October 5, 2011 By JD Rucker 2 Comments

Soshable TK

There are certain aspects of being a part of corporate America that are extremely beneficial. The money is great. The connections made, relationships built, and reputation established have been excellent aspects of my life for the last 4 years.

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Filed Under: Social Freshness Tagged With: , ,

5 Components of a Powerful Business Tweet

February 24, 2011 By JD Rucker 11 Comments

The world of social media marketing has dozens of important sites that demand attention, but it is hard to dispute that Facebook and Twitter are (currently) the two most important. Facebook could have a book written about the different techniques and tools for marketing. By the time it’s published, it would be obsolete.

Twitter is a different story. It has remained relatively consistent from a techniques perspective. Tools emerge every week that assist, so the real changes come in the form of fine-tuning one’s method of delivery.

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Filed Under: Social Media Marketing, Social Media Strategy, Twitter Tagged With: , , , ,

TK Carsites Wins 2010 Automotive Website Award (AWA) for Best Website Technology

October 12, 2010 By Erin Ryan 8 Comments

PCG Digital Marketing selects TK Carsites to receive a 2010 Pinnacle Automotive Website Award in the Search Marketing category at the AWA breakfast ceremony in Las Vegas.

Irvine, CA (October 13, 2010) PCG Digital Marketing today announced that TK Carsites was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. The awards were presented to the leading automotive website companies at the AWA breakfast ceremony in Las Vegas. The awards ceremony preceded the official start of the 9th Annual Digital Dealer Conference and Exposition. TK Carsites was chosen to receive the Pinnacle award for search marketing.

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Filed Under: Automotive Social Media Tagged With: , , , ,

Social Media for Car Dealers: An Interview with Richard Valenta

November 29, 2009 By Richard Valenta 8 Comments

We had the opportunity to sit down with Richard Valenta, CEO of TK Carsites, an automotive internet marketing firm.

TK Carsites Social MediaAs car dealers progress through Web 2.0 and begin to embrace its potential in marketing, branding, and customer relations, many have started off on the wrong foot. The traditional thought process surrounding the automotive industry and many other verticals is based on “push marketing”.  Social media is a different beast – the more you push, the worse off you are sometimes.

“The goal is not to set up a Facebook or a Twitter account and start pushing inventory and specials and coupons,” Valenta said.  “The goal is to interact with people in the community, gain that credibility and utilize it as a place to soft-shoe your way into advertising your products and services.”

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Filed Under: Automotive Social Media, Featured, Social Media, Social Media Marketing, Social Media Strategy Tagged With: , ,