Dealers United, KPA Automotive Website Offer Ends This Week

Dealers United Required Features

The “Daily Deals” model has been a rocky road of late for companies like Groupon and Living Social, but Dealers United has shown tremendous success in it’s “Deal of the Month” offerings to car dealers. This month’s deal, a website and SEO offer with KPA, is now in its final week.

This deal is exceptional in many ways. As car dealers become accustomed to challenges they face with their website vendors, having one with a proven track-record and measurable search engine success is at the top of mind for the most web-savvy and aggressive dealerships.

In the end, it comes down to 3 things:

 

Commitment (and no commitment)

When KPA purchased TK Carsites last year, one component that had been challenging to get used to was the long-term commitment that is inherent with most website offerings. The high-quality vendors all have one-year or longer contracts, while the low-quality website vendors hook dealers into ineffective website platforms with month-to-month offerings. As part of Dealers United’s charter, their deals must be month-to-month and must utilize the services of the company who has the best product on the market. This created a catch-22.

KPA demonstrated the commitment to quality necessary to win the Dealers United offer, then accepted the challenge of doing so without a long-term contract. This in itself is enough to compel dealers who really want to get ahead to switch providers to a true partner in their online marketing efforts. KPA is making the commitment to quality while not requiring Dealers United members to make a commitment in term. That alone makes the deal exceptional, but it goes further…

 

Unprecedented Discounts

With 40% off the website platform and 53% off the optional SEO attached to the deal, Dealers United has delivered to their members something that has never and will never be offered again.

The Elite SEO product alone is normally priced at $2499 per month, but the Dealers United deal offers Elite SEO and a website for less than that. This is normally not possible; KPA Elite SEO is the highest level available from any vendor in the automotive industry and requires a tremendous amount of constant improvement to work effectively and keep ahead of changes in Google and Bing. The only reason it can be offered is because of the bargaining clout that Dealers United and its 4000 members hold in the industry.

 

The Connect Platform

KPA’s prowess in SEO is unquestioned – a Google search for “Automotive SEO” demonstrates who truly understands how to optimize websites in the industry.

Website platforms are much more subjective. Everyone claims to have the best. Everyone claims to have the best lead conversion, the easiest interface, and the most robust functionality. Who is correct? What is real?

KPA Connect was designed with search, social, and conversion as the cornerstones of the platform. It is one that is fluid – there’s no need to upgrade or replace it when improvements are made. The platform grows based upon changes in the industry, keeping dealers on the cutting edge of marketing in the automotive industry.

Flexibility is a key to any website platform and looking at Lebanon Ford, Holiday Automotive, and other KPA website clients shows how much flexibility the platform allows.

Between the month-to-month aspect, the tremendous discount, and the power of the KPA Connect platform, dealers who want the competitive advantage required for success in today’s competitive digital marketing environment must take advantage of this deal before it ends on August 31st. To do otherwise would be a mistake.

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How to Optimize Video for Search

Optimize Video for Search

If a tree falls in a forest and no one is around to hear it, does it make a sound?

If a video gets posted to YouTube and nobody can find it to view it, does it really get played at all?

The goal of making a video for a car dealership (or any business, for that matter) is to get viewed. Using video for marketing can be an extremely beneficial practice, but so often dealers are out there making videos but not doing what it takes to get the video found on YouTube or through Google searches. The solution – optimize it.

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5 Components of a Powerful Business Tweet

The world of social media marketing has dozens of important sites that demand attention, but it is hard to dispute that Facebook and Twitter are (currently) the two most important. Facebook could have a book written about the different techniques and tools for marketing. By the time it’s published, it would be obsolete.

Twitter is a different story. It has remained relatively consistent from a techniques perspective. Tools emerge every week that assist, so the real changes come in the form of fine-tuning one’s method of delivery.

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TK Carsites Wins 2010 Automotive Website Award (AWA) for Best Website Technology

PCG Digital Marketing selects TK Carsites to receive a 2010 Pinnacle Automotive Website Award in the Search Marketing category at the AWA breakfast ceremony in Las Vegas.

Irvine, CA (October 13, 2010) PCG Digital Marketing today announced that TK Carsites was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. The awards were presented to the leading automotive website companies at the AWA breakfast ceremony in Las Vegas. The awards ceremony preceded the official start of the 9th Annual Digital Dealer Conference and Exposition. TK Carsites was chosen to receive the Pinnacle award for search marketing.

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Social Media for Car Dealers: An Interview with Richard Valenta

We had the opportunity to sit down with Richard Valenta, CEO of TK Carsites, an automotive internet marketing firm.

TK Carsites Social MediaAs car dealers progress through Web 2.0 and begin to embrace its potential in marketing, branding, and customer relations, many have started off on the wrong foot. The traditional thought process surrounding the automotive industry and many other verticals is based on “push marketing”.  Social media is a different beast – the more you push, the worse off you are sometimes.

“The goal is not to set up a Facebook or a Twitter account and start pushing inventory and specials and coupons,” Valenta said.  “The goal is to interact with people in the community, gain that credibility and utilize it as a place to soft-shoe your way into advertising your products and services.”

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