It’s super simple. Got to the “details” of the Tweet. Set up your code properly (I like to align center). Copy the code, then paste it into the HTML of your blog post.
There is no true secret sauce to gaining exposure online when it comes to your brand’s promotions; you simply need to strategize where you need to place your efforts online. Ideally you would be looking to promote to the masses and aid in getting the word out in a timely fashion.
Finding sites online are easy, however knowing which ones that will actually be effective and use your time efficiently is the hard part. Social Media offers businesses and brands the ability to amplify their current promotions amongst a wide range of people; however, knowing how to use social networks, tools and websites that will help ease your job of promoting your promotions can help you get more buzz than ever before.
Social media monitoring involves observing the interactions between your customers on your brand’s social media page, whether it is Facebook, Twitter, Myspace or other social medium. Although this process may sound simple, it is not as crystal clear as you might think. Correctly utilizing this type of monitoring involves awareness of some key concepts. [Read more...]
In any business venture, implementing a solid customer relationship management (CRM) strategy is paramount to success. However, to get it right requires effort.
Any burgeoning business cannot overlook social media as a means of conversing with its clientele. Gone are the days when specific departments dealt with customers through company-defined channels during set business hours. Now, social media allows the customer to tell you how and when they want to talk – it is up to you to be there to listen.
In order to get ahead, you need to understand how it has evolved.
There is no need to pale at the face of a mountainous social media campaign. There are plenty of resources available to help you update your CRM process. To make your life just a little bit easier here’s a summary of how to build social media into your CRM efforts.
1. Choosing the right community
The social customer expects brands to have a presence on the sites that they use. Be it Twitter or Facebook (but don’t forget there are others), research where your customers are hanging out. Remember, you don’t need to sign up for all of the social media accounts, only the ones that you find your customers are participating in after careful research. Remember, setting up accounts on these sites is easy – it’s making the most out of them that’s the hard part (see point three). Thus, you do not want to be on a ton of different sites that are difficult to maintain and see ROI results from. Remember; once you are in the social space, there is no getting out without risking a tarnished brand and user experience.
2. Building a strategy
Planning is everything. When you use social media to manage your customer relationships, it is important to maintain a consistent and cohesive appropriate ‘voice’ (using a dedicated, well trained social media team is a good idea). Once you have this in place you can really go wild. Social media isn’t just about getting feedback – by providing your customers with incentives, entertainment and relevant content you are cementing your business in their online experience.
3. Leverage the strategy
Social media allows you to unite marketing and CRM. Your customers are offering up information that years ago would have taken an age to collect (such as their preferences, tastes, and demographics), so use it. There are plenty of CRM systems available that allow you to aggregate this data and analyze it. Once you have this information you will be able to create highly targeted and integrated CRM strategies that will lead to all important conversions.
4. Avoiding pitfalls
Remember, while social media communication is oftentimes the business speaking to the customer, it can also be customer-to-customer and customer-to-prospect. One bad customer experience can spread like wildfire. Make sure you are equipped to deal with a significant increase in customer interaction. The social customer expects businesses to listen, engage and respond quickly, so you need to be ready to do so. If things do start to go wrong then make sure you can practice a little damage control to protect your reputation.
5. Measuring results
Not all of your social media efforts are going to be successful, so once you’re up running you need to track what it is you’re doing that is actually working. Monitoring metrics like traffic, conversations and followers is a great starting point, and will make it a lot easier for you to see which tactics are working and which are just putting a drain on your resources and offering little ROI.
Many in the social media industry got started from search marketing. In early 2007, many in the SEO world started noticing the benefits that social held over the various search algorithms and gave it a look. From there, a lot of them were hooked.
Not every business can sell to the same customer daily, many must wait months or years before they can connect with a returning customer. This is especially common in amongst the Automotive Industry and in the age of a customer service evolution, it is more important now than ever before to maintain a relationship with customers in order for them to become loyal and return to your business.
Just the other day I was sitting in a meeting with a new client, I was hired to overlook the Social Media efforts and new web design for a company. Basically, my client has quite a few businesses and is about to make a large investment in this particular one and fair enough, he just needed to know my thoughts on what was up.
There is little doubt that social media has an impact on sales. Companies use it every day to generate leads, increase branding, and improve public perceptions. As a marketing tool at the company level, few would contest the potential. What about at the salesperson level?
As a full-time workaholic I must admit that I have the most embarrassing guilty pleasure ever… on my down time I visit brainless websites about celebrities, gossip or personal advice. I should in fact be doing something physical (step away from the computer!) but as I’m tired enough from strategizing and monitoring I just need some mental chewing gum to disconnect myself from work.
Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily.
What does it mean for business?