Contrary to popular belief the most important stat on Facebook pages is not the amount of likes, it’s not the “Talking About Us”, nor is it the engagement that occurs on Facebook. The Facebook “Like Button Craze” died off with the new changes that Facebook made by taking away the landing pages. With the landing pages eliminated more brand pages seem to focus on engagement or better known as the “Talking About This Number.” As valuable as these numbers both are, they are not the most important number on Facebook. The most important number is actually the number of loyal fans which is a number not yet tracked by Facebook.
Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge in social media marketing and advertisements will only continue to increase.