Reddit doesn’t have a cash problem. They had $20 million in the bank when they were given partial independence by Conde Nast two years ago and unless they’re buying solid gold servers and platinum-plated Macs to run the site, they probably have enough to keep going without a hitch for another decade. When Techcrunch reported rumors that the social news giant was looking for investors against a $400 million valuation, many of us wandered why they would risk losing their status as one of the most community-driven websites on the planet by playing into the hands of profit-driven venture capitalists.
Linkjacking means different things to different people. Many see it as using the content on one site as the bait to get viewers to pass through your site, or even stay there and explore without going on to the primary content. Most of the time, there will be tidbits or summary information about the primary story accompanied by an interesting image or bit of photoshop magic that takes up most of the page.
