If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.
When the Patriots of New England take on the Giants of New York—a game that could be decided by kicking a oblong ball made of pigskin through a giant “H” for a most ripping victory—thousands of football fans will converge on Lucas Oil Field and the surrounding areas for Super Bowl XLVI. The vast majority of attendees are sure to use mobile devices to disclose various details of their fun during a full week of events. An unprepared city could experience a social media logjam, but the city of Indianapolis has taken all of this into consideration.
It took around 600 Diggs to get the story Super Bowl XLII Champions New York Giants promoted to the front page. Are the recent changes in the algorithm the reason? More importantly, is this a case where the algorithm was doing the “right thing” but was overpowered by the sheer bulk of Diggs?
It took 34 minutes for the story to be promoted from upcoming. During that time, the Ajaxonomy Bury Recorder showed it to have 17 buries (which means it had a lot more than that). That could be a reason for it taking so many, but let’s explore further. This is a screenshot of the Upcoming 45 seconds after it hit the front page. [Read more...]