Most people now acknowledge that any marketing strategy should include a social media component. The problem is that working with social media requires a goodly amount of human effort and there are so many social media, Facebook, Twitter, LinkedIn, Google Plus, FourSquare, Instagram, and on and on, to choose from.
It was an odd thing, really. A couple of weeks ago, StumbleUpon released a feature that we didn’t know they didn’t have. We didn’t really want it, but we tried it because, well, trying things on social media sites is what we do.
After thorough testing, we give 2 thumbs up to the StumbleUpon Explore Box.
When I say that we “didn’t know they didn’t have” it, I mean that one of the editors and I both thought there was a way to Stumble through different subjects that weren’t part of categories. Call me dumb, but I assumed that it was a feature that I simply never explored. You see, I enjoy StumbleUpon as a blind discovery tool. I have my interests set properly and after hundreds of thousands of pages Stumbled, the recommendation engine knows me well.
For two weeks, I’ve done very little Stumbling with anything other than the Explore Box.