In many ways, the top level websites of social media can be compared to the fictional world of The Godfather. Sounds weird? Hear me out.
The Godfather showed us a world of beauty and corruption. Alliances were made and broken. Those who were good to the family were rewarded, while anyone who stepped in the way was hit.
Social media works in much the same way. It can be beautiful, offering the best of the web compiled into loosely organized areas where masses of people can flood a worthy website and enjoy its offerings. It can be corrupt, as spammers use the power of social media to drive traffic to unworthy websites.