We’ve taken a look at the safe approach to setting Facebook goals. Now, it’s time to discuss letting the tiger out. Let’s sharpen our claws, stretch our muscles, and prepare for battle. Getting aggressive on Facebook is about going to social media war.
About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular direction, and that they were managing their social media presence on a day to day basis. If I could take back the answer (or better yet, elaborate further), I would.
This is Part 1 in a 5 part series.
When it comes to teaching some of the more advanced techniques in search engine marketing and social media promotions, we often find that we create challenges. It isn’t that the techniques we use are hard once the individual components are understood. It’s that the individual components themselves are often challenging to turn into a reality. In other words, saying something like, “take your most powerful and influential social media profiles and generate a bunch of likes, tweets, and +1s to your viral pages” is easier said than done.
One of the biggest misunderstandings surrounding social media is that it’s a distant cousin of search engine marketing or that it’s goals are similar to other forms of internet marketing. This isn’t quite true. There are definitely tie-ins; social media can help improve search rankings, it is a valid follow-up component to email marketing, and it can be used as a direct lead generator for certain products and services. However, real success on social media often comes down to knowing the frame of mind of the people on it and realizing that the messaging style is much more akin to television advertising than any of the traditional online marketing formats.
It’s just not right. Every person is created equal, right? As such, everyone’s opinion should count equally.
Whether you’re maintaining a personal or a business Facebook page for marketing or for branding, running out of things to post or share is a no-no. It is important to keep yourself visible and active among your followers, more so for business pages. That’s why when I chanced upon this Facebook app, I was nothing short of thrilled. [Read more...]
More and more small businesses are recognizing the marketing power of social media and joining such sites as Facebook, Twitter, and LinkedIn. Indeed, Facebook alone is anticipated to reach one billion users by the end of 2012. Even those who have been most resistant to joining the revolution are unable to ignore the ability of social media to attract customers via the viral nature of social networking.
How do you eat an elephant? One bite at a time. How do you have success in social media? One step at a time.
Many of the most successful marketing campaigns of the last couple of years have been entirely focused on social media. As the masses flock to Facebook, Twitter, and Google+, some businesses are starting to put nearly all of their eggs in the social media basket. As dangerous as it may sound, this is actually a good idea for some businesses. The ROI for many verticals is much higher through social than any other form of marketing.
By noon, Monday through Friday, at least one person has asked me, “What should I post about on my blog/Facebook/Twitter?”
Some days, it gets up to 4 or 5 clients, friends, or even co-workers who ask about it before dinner time.