Elderly on Facebook

Over Half of Internet Users Over 65 Use Facebook

The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook.

Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in 2014 versus 42% the year before.

(more…)

Read More

The True ROI to Social Media (Video)

measure-of-success

In this video, you will see many stats, some you may have seen before, some you may see again, and some may even be new to you. Regardless, Social Media is growing and it is growing in the numbers, the numbers of social networks, the numbers of reach and the numbers of people whom part-take on them.

Social Media is not limited, it is limitless and already seen that it has moved onto our websites, blogs, televisions, radios and other mediums we intermingle with. This Industry is not a moment, it is a movement and the true ROI to Social Media is that your business will still be valid in five years.

(more…)

Read More

The State of YouTube (Infographic)

For five years, YouTube has completely transformed the way we spend time on the Internet. It took a concept that today seems common but it truly revolutionized how we engage online.

At YouTube, you’re the star. Or the director. Or the producer. Or the graphics generate.

Or everything at once. It’s all about you. What you see, what you do, and what you envision – YouTube became the venue to express… whatever.

The Infographic below from our friends at Flowtown truly puts it all in perspective.

(more…)

Read More