The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook.
Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in 2014 versus 42% the year before.