Buzz has always been an important element when trying to launch a startup. The rise of social media from 2005-2008 became a great way for people to get their budding businesses attention. Then, something happened. Social media became TOO big in 2009 and the noise levels started drowning out the potential benefits of the buzz that was getting generated.
In reality, running a tech company isn’t that hard. It takes guts, hard work, and a strong vision, but keeping a successful tech company growing is relatively easy compared to other challenges that life throws at us.
Starting a tech company, however, is nearly impossible. Once you get there, the rest is pretty easy. Getting there is the tough part.
I wasn’t going to chime in. When I first saw the headline for Chris Dixon’s post, SEO is no longer a viable marketing strategy for startups, I assumed that it was just another “SEO is Dead” rant, so I didn’t read it. As it gained more attention and responses, I finally relented. I’m glad I did.
It wasn’t a baseless rant. In fact, it made some very excellent points, but it’s in a response post by Sarah Tavel titled Prediction: Facebook is no longer a viable marketing strategy for startups that really made my mind start swirling. I’ve been pondering the concept all day and night (it’s now 1am, so “all day and night” is literal).
It’s a question that people often ask when they’re alone, bored, concerned, or simply wanting to talk to someone for random reasons. “Anybody out there?”
This startup called AnybodyOutThere tries to help people who are asking the question by putting them in Instant Messaging conversations with people who may share their interests or concerns at the moment. With promised integration into several IM platforms, there is a certain sense of controlled chaos that surrounds the service.
There are few things more embarrassing than getting caught with damaging materials on social profiles, particularly by a relative, employer, or competitor. What we posted weeks, months, even years ago can come back to bite us. That’s the nature of social media in many ways – to allow us to expose ourselves. The degree to which we do so, however, is often what gets us in trouble.
The real time web continues to be a buzz world through technology and internet marketing blogs. Users want to know what is happening right now, and the real time web is in the middle of all of it.
Topsy.com – A major aspect of the real time web is the ability for users to share links. Topsy has spent a lot of time and money at building technology which will analyze all of the links on the real time web, and then they display search results based on the most popular links being shared. They also use authority because certain people sharing links hold more weight than others. Anyway, they generate search results to other sites, based on the popular links in the real time web. You can sort by hour, day, week, or month.
Sency.com * – Sency has built to feeds for webmasters to integrate into their website. The first, brings real time content to a website. So, a site about Hollywood can have a stream of content, that updates automatically anytime someone mentions Hollywood on the real time web. The other feed is a popular links feed that updates with Today’s most popular links for a respective keyword. These tools are private labeled, and offer several customization options.
Instead of going into any of the dozens of high-potential startups that we looked at from 2007 that aren’t going to make it through 2008, let’s explore one general theme. Startups aren’t as sexy as they once were. I’m not talking about sexy, as in porn or meeting “friends” online. The sexy that I’m referring to is the kind of website that you read about, try out, and say:
“Wow. I really need to use this.”