Spotify: Could Free Mobility Offer Challenges?

Spotify

The days of purchasing CDs alone for the sake of building a music library are fading and one can make the argument that downloading MP3s could go the same way somewhere down the line. There are many music streaming sites that appear to be able to fill the needs for those who can’t get enough of the classics or the tracks that have become all but viral. Spotify is one such example and it seems like it is taking a new step as far as mobile streaming is concerned. Will it be a step that everyone will agree with, though?

On the surface, the idea is brilliant. The Wall Street Journal reported that Spotify may soon offer a free version of its service on mobile devices, which would replace the paid version that many have utilized. Since Spotify was introduced, the only way that anyone could benefit from its free music streaming was through computers. However, if this change were to come to the surface, it would allow users to play a set number of songs on demand and create their own playlists to boot. Shouldn’t an idea like this make everyone happy?

Keep in mind that while there are many Spotify users who would clamor for free mobile streaming at no cost, there are those who have paid for the service for different reasons. A monthly fee was put in place for the sake of allowing fans to enjoy hundreds upon hundreds of tunes without any ads. With this in mind, what if they don’t want to take the free route? If they were to do so, they would have to endure ads after a set number of songs, which is one of the reasons why the premium route is taken.

For example, it is not uncommon to go through two or three songs on Spotify, only to be greeted with an ad. However, this ad may not be tailored to your interests. If you are someone who runs a business, are you going to care about opportunities for potential freshmen at particular universities? What if you enjoy songs along the lines of Lorde and instead you’re given an ad telling you to sample a Billy Joel compilation album? Not only are these ads bothersome but they oftentimes fail at grabbing your interest and keeping it in place.

When a social media agency is hired by a particular brand, it is easy to assume that the efforts will be able to appeal to various audiences. Said audiences are driven based on interests, so whatever advertisements are put forth have to accommodate such matters. In my experience, the ads on Spotify are pesky, to say the least. That being said, if they are able to facilitate complete mobile functionality at zero cost, perhaps they are caveats worth enduring.

Read More

Top 5 Music Apps

Here’re the top 5 free music apps for the iPhone this November! They’re really fun, and give you awesome music while you’re out and about.

However, just keep in mind that live music is always way better. Jollys Piano Bar, your local neighborhood pub, and clubs near you also have great music. These apps are cool, but hearing the musicians live is a blast!

1. Pandora Radio

The website Pandora is famous for its ability to play song for you based on the song(s) you initially give it. It’s a super convenient way to find more songs you like, based on songs you already like.

Pandora radio is simply a mobile version of this for your iPhone. It also has ads about every 10 minutes, which is how Pandora supports itself, but it’s great at giving you songs you’ll probably enjoy.

There are also different stations you can set your phone to. For example, you can set your Pandora app to play Movie Themes (dramatic movie soundtracks from Lord of the Rings and other action movies), or holiday related themes.

2. Spotify

Spotify allows you to search a vast library of music online or on your iPhone, and play any song you find there immediately. There’s also no download time, since it plays right off the internet (like YouTube) you don’t have a tedious wait for the song to download.

Another really cool aspect of Spotify is that it’s integrated with Facebook. This way you can see what your friends are listening to and easily share songs over social media.

3. iHeartRadio

iHeartRadio is another free radio app. It has lots of custom stations that you can tune into, so you can listen to whatever genre you like. They have seasonal lists as well, like Christmas and Hanukkah lists in November and December.

4. Shazam

Shazam is an awesome little app that’s very handy. If you’re out and about and you hear a song playing that you like, just whip out Shazam and open the app. Within seconds it will identify the song, give you more information about it, and a chance to buy it.

This is really handy if you hang out in coffee shops, of you’ve got a tune stuck in your head that you want identified. Shazam works great for both situations.

It also displays the lyrics to songs it hears in real time. So if you’re listening to a song but can’t quite hear the lyrics, just open up Shazam and it’ll display the lyrics; very handy.

5. TuneIn Radio

TuneIn Radio is another app that has online radio stations, local radio, and tons of music to listen too. This is useful if you just want some tunes to listen to, or a cool radio station.

Read More