From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if you’re having fun with it that you’ll be more successful. I contend that fun or no fun, you still play the same way if you’re doing it right.
I get it, you want to make an impression when someone first follows you on Twitter or you want to spam them with a link you actually think they are going to click, well here is a tip… they aren’t.
The statement could be pushed over to just about any true Web 2.0 site where voting and popularity determine the success of a piece of content. Facebook, Twitter, and MySpace – overrun by spam. Mixx, Propeller, Yahoobuzz – spam havens.
For social news powerhouses Digg, Reddit, and StumbleUpon to be so changed by the presence of gobs and gobs of spam hits a little harder. They are the sites where I started my journey in Web 2.0. They are the shiny beacons of user-controlled, traffic-generating goodness that made mainstream media look to the people for their opinions and discoveries.
They are, for all intents and purposes, shells of what they should be, and spam is to blame. Perhaps more importantly, how they handled spam over the years has caused them to close their networks in one way or another through a series of witchhuntesque spam countermeasures.
The shout system has been a roller coaster ride of emotion for me.
And here’s how:
Digg’s shout system is currently flawed. Spamming through the shout system is simple, while sending messages to all of your friends is difficult and time consuming.
Here’s an idea that might just work: using a well recognized od digg as a code to let your friends know that what you’re sending isn’t spam. Currently, many users, especially those with lots of friends, have a hard time because of the sheer bulk of shout spam that they receive on a daily, sometimes hourly, basis.
This is an idea that could fix the system until Digg steps up and fixes it themselves.
But if instead of Digg, you need VC money:
Get the Story | The Story about the Story on Digg