Eruption

Why Soshable Went Dormant (and why it’s due for an eruption)

When I first started playing around with social media marketing back in 2007, it was new, fresh, and wonderful. I created this blog to keep my thoughts in order, to have a central point through which to post all of my content, and to build a brand that could eventually become a company of its own.

Things change. Directions change. Elements of our lives that we once considered to be important become secondary in the blink of an eye. For me, Soshable has been one of those aspects of my life that fell by the wayside. My focus on automotive social media marketing has allowed me the privilege of forming a strong company with a bright future that takes up way too much of my time and my former blogging stallion was put in the barn.

That is changing. The good part about having a company grow is that you can start to hire people to do much of the work that you had to do in the beginning. Things that took up all of my time when I started my company less than a year ago are now superbly handled by a team that makes me look good. Time is opening up. Needs are growing, but in different directions. It’s time for Soshable to erupt into what it once was – a place where I and other authors promote the best practices available in social media.

It doesn’t need to be a social media blog. It needs to be the social media blog, the one that it once was and that it can be again. Thankfully, it’s not like a boxer coming out of retirement. When a volcano erupts after being dormant for a long time, the fury is often greater than it every was before. That’s my hope. Bring the marshmallows. We’re about to spew some heat.

Read More

You’re Nobody ‘Till Somebody Ranks You

Wikimotive SEO Rapper

Here at Wikimotive, we love Business SEO. We work at it all day, poring over analytics data and tweaking this or that to stay in Google’s good graces. Honestly, it never gets old. Just between you and me, when we lay our heads down at night, we have beautiful dreams of Matt Cutts.

Still though, we’re not going to argue that it’s the most exciting subject in the world. It has more than its fair share of minutia and tedium. As you’ve probably experienced, when you explain it to an outsider their eyes tend to glaze over and a fine string of drool slides down their chin. The unfortunate thing is that this happens even when you’re explaining it to a decision-maker who NEEDS the info.

(more…)

Read More

Changes Coming at Soshable

Change

For the last 4 years, we have been working hard to make Soshable a fun place to check out the latest and greatest in social media. We’ve ranted, laughed, cried, and exposed interesting ideas that aren’t normally found on blogs.

We’ve made some people upset along the way. For that, I’m sorry.

Things are changing. Soshable is switching from being a content-based blog to an actual social media consultancy. Yes, we’re turning it into a business. Before anyone starts calling us “sellouts”, let me be the first to do so. I’m a sellout. I had always hoped to build something that would be a place of my passions, a hideaway where the primary focus was on quality rather than business. Life happens. It’s time to put our knowledge to work.

All of the content will remain, but it will no longer be the primary focus. The company itself will focus on social media as a marketing, communication, and business-expansion tool. We will offer services. We will consult. We will charge.

It’s been a great run. Time to get serious.

Read More

New Authors Added to Soshable

It’s been forever since we posted. For that, I am sorry, but I assure you, it was for a good reason.

Soshable has picked up corporate sponsorship and will be adding some authors. The usual suspects are still on board, but there will also be an infusion of fresh perspectives added to this blog. Rather than welcome them here, I will let them post directly themselves so as to not “spoil the fun”.

With corporate sponsorship comes room for added talent as well. If you have an understanding of social media, social networking, marketing, or anything on the Internet in general, please feel free to drop us a line. We are excited to get as much quality content as possible to fill our hallowed pages.

I will be posting my first formal post in almost a month this weekend, so keep watching! You will also be able to find us on popFAIL, Noozeez, and Social News Watch.

Read More