Going Social for Marketing, Business, and Fun

porkfriedsocial.comSocial Media Marketing isn’t new. 2008 is simply the year that it emerges as THE thing to do if you want your business, charity, or blog to be “in” instead of “out”.

With companies that aren’t traditionally forward thinking in their marketing techniques, such as Ford Motor Company and Starbucks, making a push to enter social media marketing, it is clear that both big and small business are starting to take notice. Even local businesses are approaching anyone knowledgeable they can find on the subject to help them.

Below are some of the social media initiatives and trends from 2007 that tell of things to come in 2008. First, there are ways to create a web presence that goes beyond building a website or a blog. Then there are ways to drive traffic through social media to these websites. [Read more…]

Digg wins in 2007, Looking great in 2008

2007 was the year that social media truly emerged as a power player on the Internet.  2008 will be the year that it hits the next, final level.  Expect Digg.com to lead the way in more ways than traffic.

First, the numbers.  Compete.com shows that 2007 was huge for all of the major social media sites.  Even though Reddit showed the highest percentage increase, Digg is still tracking at 10 times more traffic.  The graph below compares Digg, Reddit, and StumbleUpon.  You’ll notice that Reddit and StumbleUpon have very similar trends, while Digg has mixed movement — sometimes huge increases, sometime steady.  This really speaks to the growth potential — it can jump up at any time.

 Digg Reddit StumbleUpon

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Don’t Submit this Story to Digg

BuriedWarning: submitting this story to Digg will result in a quick burial.

Over the last two months, we’ve had a lot of fun with this blog, thinking of stories and headlines that would appeal to social media users.  Since social news is the topic, we didn’t think it would be that hard.  All three of us are active on several SM sites with friends who are even more active.  It was the perfect fit.

After 8 stories that made the front page of Digg, we have officially pissed some people off.  It’s my fault for being too arrogant, too greedy, too addicted to the traffic boost and mass exposure.  We used a ton of “digg bait” that has proven to be our downfall. [Read more…]

Winds of Change in Social Media Promise Improvements

PenguinsOn the internet, change is part of the definition. In social media, changes are happening literally by the minute. 2008 promises to show humungous growth and an incredible amount of change for major and minor social media websites.

Certain things will be universal as the websites below grow. Some were acquired, some will be acquired in the future, but one thing that we have seen and that we will continue to see is a lack of a shake-up based upon the acquisitions. When a larger company buys a smaller company in the “real world”, there are normally big changes made right from the start. These changes rarely result in mass exodus of employees (unless done by design) nor does it yield a major drop in consumers.

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Why Reddit is More Politically Powerful than Other Social Media Websites

Digg has the traffic.  StumbleUpon has the users.  Reddit has the game when it comes to influencing political opinions.

All of the top social media websites have their advantages and disadvantages.  For political prowess, Reddit has the one major advantage and several minor advantages that make it more of a focal point for politicians than the mass exposure that Digg and StumbleUpon enjoy.  The major advantage is the discussion and debate through comments. [Read more…]

The Year that Stumble and Digg will hit the Bridge Club Level

This really should be two separate stories, but we’ll consolidate because there are just to many similarities in the reasons why both Digg and StumbleUpon will take their already-mammoth popularity and truly become household names beyond just the tech households of the world.

Social media in general is growing, but there is still a thin but clear gap between the point that Digg and StumbleUpon currently enjoy and that next level that would yield exponential growth in visitors, pageviews, and popularity.  Call it the tipping point, and there are several points in a website’s life that can be called that, but this particular one is the last that either will enjoy. [Read more…]

SEO Spammers: Leave Social Media Sites Alone!

Spam 2.0You’ve seen them before.  They create accounts that have either a gibberish name or “SEOSuperstud”.  No avatar, or one that is their company logo.  They might have lots of people befriended.  They may have none.

They always submit.  They never vote/Digg/upmod anyone else’s submissions.  Their submissions get 1 or fewer votes (unless they are a MASS – a Multi-Account-SEO-Spammer, in which case they will have more than one, but it will always be the same amount and always voted by the same “people”).

They submit stories or websites that nobody from social media visits or votes for, and they don’t care.  They are the social media SEO Spammers.  If nobody clicks on their link, no worries.  The only visit they care about is from Googlebots, and sadly (in some cases) Google will visit and take note of the website.

We wanted to make a video spoof on the “Leave Britney Alone” theme, but neither Chris Crocker nor Seth Green were available.  Instead, we’ll just put together a nice little rant about why Reddit, Propeller, Newsvine, Mixx, StumbleUpon, Sphinn, Digg, and the others are not communities tolerant of spammers.  More importantly, we’ll offer ways to combat the issue.  Read on. [Read more…]

Digg is from Mars, Reddit is from Uranus

(In other news, Front Page Addiction: Destroying Families, Ruining Lives

Digg RedditThere are many mini-wars being fought on the Internet.  Facebook vs. MySpace.  Google vs. Yahoo.  Apple vs. Microsoft.

One of the most polarized mini-wars going on is Reddit vs. Digg.  While the two differ so greatly in look, feel, style, and membership, they are generally going after the same crowd – those who want to read and share in media on the Internet.  There are others out there – Propeller (formerly Netscape), Newsvine, newcomer Mixx – but in the end, Digg is the top dog and Reddit is #2.

Those who are dedicated to either Digg or Reddit sometimes find it hard to crossover between the two.  If you look at the top members for both, you will not find any duplicates.  MrBabyMan, Digg’s top guy, does not have a Reddit account (unless Andrew is using a different name, which is unlikely).  QGYH2, Reddit’s top guy, does have an account on Digg that has had some success, but not to the extent to be considered a “top digger”.  Down the lists, this trend continues.  Top Diggers are not Top Redditers.  Period.

In any polarized war there are differences.  Here is a breakdown of the differences and an analysis of their impact on each website. [Read more…]