Google, God of Thunder

Wikimotive Google Mjolnir

Thor is a god, specifically, he’s the thunder god, super specifically, he’s the Norse god of thunder, storms, and beating the pulp out of things with his magic hammer, Mjolnir (just imagine I did the umlaut on the o). Thor is an unruly god, short on temper and long on power. When he approached, you never knew for sure if you were getting the clenched fist or the open palm (though smart money was on the first), and small business SEO services across the world have come to view Google in pretty much the same way.

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Infographic on Long Tail SEO

Wikimotive Long Tail Cat

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry.  [Read more...]

Happy Valentine’s Day! (and Other Terrible Cliches)

Wikimotive Choo Choo Choose You

Happy Valentine’s Day to all you lovers out there. How many times will you read a line like that today? If you hang out on the internet for long enough (and don’t we all) the chances are you’ll see it so often you’ll puke up some of those little candy hearts (I guess they weren’t “4 EVA” after all). Still, it IS Valentine’s day, and to not address it to your social audience would seem a little disingenuous. As a business, you have to post something, but Marketing Using Facebook is always a delicate dance between standing out and fitting in…so how do you make your followers Choo Choo Choose you? [Read more...]

Google Location Tracking

Wikimotive GPS Tracking

Google’s newest patent will prove to be both beneficial and terrifying to users, which is just about par for the course for the search engine juggernaut. It involves tracking you wherever you go and then collating and analyzing that data for personal identification trends. Creepy? For sure. Useful for Business SEO and social media? You betcha. [Read more...]

Super Bowl Mobile Use Lessons

Wikimotive Beyonce Super Bowl

 

There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricity bill before you have company over, and murderers can go on to do great things in life. Even more important though, are the lessons we can learn about Marketing with Twitter and Facebook. Let  us here at Wikimotive share some of these with you.

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Using Twitter to Track #SocialMedia Changes – or just follow @0boy

Social Signals

The only thing in marketing that changes faster than social media… well, there’s really nothing that does. The different dynamics within each social media site, the way that content distribution changes so regularly, the interactions between the different sites, plus the plethora of high-potential new sites to check out – it can be a huge mess that makes search marketing look like a turtle.

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A Newcomer’s Take on Digg

This is an EXCELLENT Guest Post by Kathryn Smith, proudly posted to Soshable

DiggYes, that’s right—I’m admitting up front that I’m a dreaded “noob”. I have neither a blog nor a website, and I’ll freely confess to being pretty much in the dark about most technology and the thing that is Web 2.0. (Or, to paraphrase a popular ad campaign, I’m a 43-year old female PC.)

However, since I didn’t wish to maintain my uninformed, ignoramus status, I decided to join Digg on July 31, 2008. At first, I thought the site was a great idea; so, I fumbled around a bit, trying to learn how the site worked. I tried to make friends on my own, but my requests were rarely accepted. One of the first comments I made in a thread, a simple compliment on the topic, was replied to with, “I checked your profile. Buried for your face, faggot. STFU, noob.”

Needless to say, this didn’t endear me to the site. I almost left within the first few days of joining. I was also greeted on some comment threads with, “Don’t digg this, it’s old as hell.” Well, as a new member, I hadn’t seen it. [Read more...]

Pwned: The StumbleUpon Digg Experiment Initial Results

First, a disclaimer about this experiment and the analysis.

In retrospect, this experiment was flawed.  The subject matter and style of delivery was very clearly geared in favor of one of the combatants.  When it was initially conceived, it was decided that the experiment would best be delivered through a post that announced itself.  By checking traffic statistics on a post titled: “The StumbleUpon Digg Experiment”, there would be equal billing, equal exposure, and most importantly, equal chances through the delivery methods to give both sides a chance.

We were wrong. [Read more...]

12 Signs that You May Be a Social Media Addict

Cute Dog PicThere are many social media addicts in this world.  You see it every day on Digg, Reddit, StumbleUpon.  Even Propeller, Mixx, and Newsvine have their share.  What you may or may not know is whether or not you are one of them.

It’s often tough to recognize.  Perhaps the joy of seeing your first story on the front page of the site was enough to set you off.  Maybe it’s a desire to promote your point of view, a political candidate, even your own blog or business.  For some, it’s something that passes the time (until too much time has passed).  Read these signs below and seek immediate help if 3 or more apply to you. [Read more...]

Front Page Addiction: Destroying Families, Ruining Lives

*** As my first real parody piece, I am moving this up in the blog to see if it gets more comment luv. ***

A little-known but dangerous epidemic is spreading across members of social media websites like Digg, Reddit, Propeller, Newsvine, and Mixx.  Like a secret scourge, SM-FPA (social media front page addiction) isn’t making national headines yet, but the effects have been felt in thousands of households across the world.

“Ever since my wife’s submission hit the front page of Reddit last month, we only see her on the way to the bathroom,” said Jake Dixon.  His wife Amber, better known as “diggwho”, made the front page of Reddit with a story titled Bush makes more people mad by saying something stupid.  Since then, Amber has been submitting 15-25 stories per day and has a submission hit the front page 3-5 times per week.  She declined to be interviewed.

Research scientists at the Social Media Institute of Technology (SMIT) in Kolkata, India, say that Mr. Dixon and his family are not alone.  They have documented 342 confirmed cases of SM-FPA in 2007 and estimate the actual number in the thousands. [Read more...]