It was hard. For as long as I can remember, I have not been one who clicks on banner ads. Heck, in most cases, I don’t even see them (thank you FF).
A friend of mine who is an avid reader turned me onto Audible.com to download audio books. With recent articles in BusinessWeek and TechCrunch about the financial woe’s they’re having at Digg, I remembered seeing an Audible ad on Digg and thought, why not?
I’m going to be signing up for the service anyway. Why not throw a bone to the site that consumes a ton of my time?
The results weren’t good:
These things happen. I sent an email to Digg pointing out the issue and waited. It is now 4 days later. I surfed Digg, doing my thing, checking every time I went to a new page to see if my target ad had found me. It eventually did, but still, it didn’t work. [Read more...]



Recent changes at both Propeller and Mixx have pushed the inevitable forward. Mixx, the brainchild of Chris McGill, has been poised for success for about a year now. Propeller, the once-proud Netscape, was doomed the moment that AOL stepped into the picture.
Many people love appetizers. They’re usually overpriced, under-portioned, and loaded with calories, but we love them anyway. Why? Because they’re quick, easy, and too the point.
First, a disclaimer about this experiment and the analysis.
In many ways, the top level websites of social media can be compared to the fictional world of The Godfather. Sounds weird? Hear me out.






