With over 130 million users, the Facebook owned photo sharing app, Instagram is being utilized by 67% of top brands. Marketers have been swift to realize the potential impact of Instagram by quickly integrating it into their offsite social strategies.
Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its simplicity to ignore it altogether.
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. “What was the last movie you watched?”
As with so many things in the digital age, there’s good and bad that comes with social media. To ask the question of whether or not it’s good or bad is actually pretty foolish; a meal given to a homeless person is a good act but if it’s loaded with poison it’s a bad act. There are more than 50 shades of gray when it comes to social media.
Raise your hand if you remember looking to web site analytics to decide if you needed a “mobile strategy”. Honestly, that ship has sailed.
I just couldn’t do it.
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest, and Tumblr start having a bit more relevance than before.
It seems like social media sites either receive great reviews or horrible reviews—there’s no in between. Critics cite Facebook, Twitter and Instagram as the causes for poor social skills in children and adults. They also say social media produces false information and it’s the cause for people losing focus at work.
When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip that is more than just annoying. In many ways, it’s actually wrong.
Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”