If you’re on Facebook, Twitter or really any social network, you probably saw a lot of the red and pink equal sign pictured above. If you’re wondering what it is, it’s a sign promoted by the Human Rights Campaign, advocating for equal rights for lesbian, gay, bisexual and transgender (GLBT) people. The Supreme Court is meeting this week in Washington to discuss the issue of gay marriage, Proposition 8, and the Defense of Marriage Act, and the people on both sides of the issue are coming out strong to support their beliefs. It’s strange to see social media suddenly become such a fertile ground for political discourse, but there are many lessons to learn for the smart SEO and SEM company.
We live in an increasingly connected world where it is harder to unplug from the daily din of life. Social media allows us to interact with anyone, anywhere, who is in isolation even if there is no one physically surrounding us. A virtual presence can provide us with instant responses from anywhere but it can’t create a physical one. It’s the physical presence that forms social bonds not forged through social media.
When you think about buying a car, you most likely surf the internet looking for automobile sites, or dealership homepages to get an idea on a certain vehicle and gather some information. One thing most of us would never think to do is use social media when we are car-shopping.
It doesn’t get much bigger than that.
You’ve gone through all the steps. You knew that we were going to be talking about brand ambassadors. You learned why they’re important. We showed you how to identify them, then we discussed how to approach them. Now, it’s time to wrap it up with the hardest part of them all. We’re going to talk about how to sustain them as true brand ambassadors.
In the course of the daily research we do here at Wikimotive, we encounter a lot of the same questions over and over again. The pattern is pretty clear, everyone agrees on a subject and then Google performs another update and suddenly we have to reheat the same old gristle and see if it tastes any better this time around. The latest piece of inedible meat we’ve been encountering is the idea of content spinning. Since the late January Panda update, people seem to think that spinning the content on their blogs for marketing on Facebook or Twitter is a good idea.
It’s not. [Read more...]
Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador Factory covered. For those who don’t know, step one would be to make sure that your business is operating in a way that creates extremely happy customers and clients. There’s nothing I can say on this social media blog to help you there – run a good business and make people more than satisfied with the results you deliver. If you aren’t doing that, social media can’t fix it.
Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry. [Read more...]
If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many ads, the numbers were lower than expected. For those who run ads often, the numbers were likely higher than expected. This discrepancy led many to believe that Facebook was going to a “pay to play” model and despite reassurances by Facebook that this wasn’t true, the numbers told a different story.