People soshalize. They don't care how it's spelled. They just do it.
As more of the world puts cameras on their “don’t need” list and starts taking all of their pictures and videos with their smartphones, the need for better tools to enhance the media and the experience grows. Photo-sharing apps come and go, but one is making a splash that is, for the first time in a long time, deserved.
Every year many people perform the loose ritual of making promises to themselves to improve something or another in their life. Many say they will strive to be healthier. Others set more ethereal goals such as “I will live life with no limits in 2012.”
It was a year where a ton (perhaps too much) attention was given to social media. While it’s relatively old in internet years, every day brings more people onto Twitter, Facebook, and apparently even Google+. 2011 proved to have some very excellent uses for social media from amplifying rage in Egypt to major IPOs in the tech industry (met with relatively little success, unfortunately).
Buzz has always been an important element when trying to launch a startup. The rise of social media from 2005-2008 became a great way for people to get their budding businesses attention. Then, something happened. Social media became TOO big in 2009 and the noise levels started drowning out the potential benefits of the buzz that was getting generated.
Social networking began as a confusing mess for many growing companies. Since then, teams of web developers, internet service providers and engineers have simplified the experience through web apps, smart phone applications and user-friendly APIs.
It may seem fairly obvious that the Internet is an incredible innovation that has changed the world. What other tool allows you to access every newspaper in print, find a phone number, and share a spreadsheet database with your entire company all in the course of an hour, without leaving your chair?
This is a Guest Post by Janek Makulec.
Now we all hear really a lot about social media. The thing is that people who don’t have a clue about social media – they hear it too, but they lack a good explanation. This way many business owners get convinced that social media is a very good and cheap marketing method, perhaps even a bit similar to buzz marketing, allowing to be less formal and closer to customers. But I’m not going to write one of those many posts saying that creating a Facebook page is not enough.
I’d like to put it in a bit more radical way and say this: there are many companies that probably should even avoid social media. [Read more...]
Nobody.
If you check your analytics, you’ll find that an extremely small portion of your website visitors are pushing the buttons you worked so hard to position on your website’s homepage. A recent batch of data that I saw (that I, unfortunately, cannot reference yet) shows that those Facebook, Twitter, YouTube and other social buttons are being completely overlooked by most of your visitors.
As many people are aware, Social Media sites are beginning to “take over the world”. Sites like Facebook, Twitter and Blogging forums are used every day by millions of people for a number of different reasons. Besides networking and using social media for business, one motive behind the use of social media is self expression.
With most stories, there’s a need to explain the concept and proceed to the meat of the issue. In this case, it’s pretty much a no-brainer. We know it. We check in at the airport, tell the world we’re heading out for a few days, and in the back of our mind we wonder if this information can be used by criminals to take our property.
It can. It happens.
