There has always been a thin line between marketing and spamming, between being social and social selling. That line has been getting broader in the last couple of years for a few reasons, most notably because businesses and marketing companies are simply getting better at using social media the right way.
You have designed a killer website and created profiles and pages on countless social media sites. Now it’s time to build a following, and one of the best ways to accomplish this is by humanizing your brand. This refers to the process of allowing customers to understand more than just the basic details of the products and services offered by a business, inviting them to participate in a cultured community of the people behind the brand. Here are some effective suggestions for cultivating and nurturing an online community:
When I was a kid, my mother was constantly hissing “MYOB” in my ear. I was a curious child, and very much enjoyed eavesdropping on adult conversations, and if my mother told me to go watch the Disney channel, I was sure to be found elsewhere trying to hear something I shouldn’t. In the day and age of social media, where it seems as though everyone wants everyone else to know their business, have we become a society of people that just can’t mind our own business?
This is the type of blog post that will get me into trouble with the wrong people. That’s absolutely fine by me. The people I want to reach are the people who need help for their business, not the people who make a business out of preaching social media.
In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. All too often, social media account managers are transported back to the grade school days, except the roles are reversed. When a client isn’t seeing the results he wants, social media managers are forced to ask the question: did you follow the directions?
When digital media is the way of the world, an online reputation is almost as important as a first impression. As we perfect our social media profiles, we do so with the intention of gaining respect and attention. All too often, however, we make avoidable mistakes that are potentially damaging and find it difficult to rectify those mistakes.
It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.
There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going into detail about them. Still, there are two primary components that can overcome poor performance on all of the other areas.
For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social media efforts in order to attract new clients or customers.