There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough to get a benefit out of the networks.
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive foot traffic and website visitors. Branding should be a secondary benefit, a side-effect of a proper promotional strategy.
I haven’t been as excited about a product launch in the six years that I’ve been at KPA/TK. It isn’t that this I believe social media is more important than other product launches like Power SEO or Connect websites. It’s that this is the type of product that is truly, demonstrably much better than anything the competition has to offer in the automotive world.
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been doing them for three years now, and get really annoyed when other professionals in the industry use them as pitch sessions.
This year, 20,000 people are expected to participate in the $1.50-a-day living challenge, in support of the 1.2 billion people who have no choice but to take that challenge every day.
What do your “Likes” mean to you? When we “like” our favorite product on Facebook, we’re not simply telling everyone in digital land what our interests include. No: what we expect from those “Likes” is the interpersonal relationships we experience every day with comments, shares, pokes, and whatsits. “Liking” a brand on Facebook means a lot more to us when companies are willing to reciprocate.
You’ve probably heard it all by now, but on Monday afternoon, two explosions went off at the Boston Marathon, killing two and leaving twelve injured. As of the time of this blog posting, the culprit remains unknown, but one thing is certain: social media played a role in this tragedy like never before. Amid all the chaos and confusion, people across the country reached out through social media grasping for answers. They were looking for some modicum of understanding, and most importantly, to find their loved ones, hoping they were not counted among the dead.
The rift between the auto manufacturing giant and the social media titan is temporarily over. General Motors is cautiously returning to Facebook advertising only 11 months after making a high-profile exit from the network’s advertising platform, having decided that “paid ads on the site have little impact on consumers’ car purchases.”