People soshalize. They don't care how it's spelled. They just do it.
About 1/3rd of Soshable’s traffic comes from various referrers with Google being the biggest one (that’s not counting Google search traffic). When I checked my monthly totals there was a new player in my top 10: Pinterest. I had completely forgotten about a conversation with a friend at Pinterest who told me that the site will send traffic whether I try to use it or not because of the handful of visualization posts we do here.
Before I start this blog I want to get this out of the way…yes, I know wrestling is fake. Now that we’ve gotten that out in the open let me go on to say that I also watch wrestling from time to time and happen to enjoy it. It’s the perfect mix of ridiculous storylines and actual athleticism for an easily entertained male (and some females). While the WWE is no longer at the top of its game, there is still that certain time of year where the casual fans are drawn back in: Wrestlemania.
Last week I found myself sitting in the vinyl cutting chair of my favorite stylist, surrounded by men and women of varying ages, slightly high from the fumes of hairspray, and sweating from the heat emitting from the stationary dyers. The group around me seemed to be holding some kind of council, engaged in a serious discussion about some worldly issues that were beyond my scope of intellect.
Ready for some social media awesomeness? American Express has created a new promotion where you sync your AMEX card with your Twitter account. When you tweet using customized hashtags (that’s the text that follows the # sign, such as #soshable) you’ll get a discount/coupon off of the associated product that you’re purchasing. Just tweet and save money on the things you love! Check out the video below:
Numerous partners such as Best Buy, McDonald’s, Virgin Airlines, and Whole Foods have partnered with AMEX to take advantage of the new coupon system, with more businesses joining daily. With this, coupons are a thing of the past. No printing, no paper, no problem! To register your Twitter with your American Express card, click here.
How do you eat an elephant? One bite at a time. How do you have success in social media? One step at a time.
From Friendster to Charlie Sheen, social media has experienced more ups and downs in the last decade than most would believe imaginable. At times, it seems as if we’re just going through the motions and repeating the same things over and over again. Then, every now and then, something comes along that’s… different.
Gamification is one of those big words constantly being thrown around in the social media space. It’s also a trend, like many other trends in social media, which companies are trying to use as the proverbial silver bullet to gain traffic and conversions. While gamification is by no means a quick fix to all problems social, once you understand the science behind it, you see why it works. [Read more...]
Return on investment. It’s the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across the spectrum.
The promise of social media has been high for quite some time as major brands are building their customer base, guiding their customer service, and flat out making money through sites like Facebook and Twitter. Small businesses are finding success as well, but it’s not quite as easy particularly for localized businesses.
These days hysteria about social media has reached fever pitch. All signs are pointing to social media being the printing press of the 21st century. And like Gutenberg’s 15th century printing press, social media is a revolutionary tool will thousands of applications, many of which we probably haven’t even discovered yet.
