This is the type of blog post that will get me into trouble with the wrong people. That’s absolutely fine by me. The people I want to reach are the people who need help for their business, not the people who make a business out
In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. All too often, social media account managers are transported back to the grade school days, except
When digital media is the way of the world, an online reputation is almost as important as a first impression. As we perfect our social media profiles, we do so with the intention of gaining respect and attention. All too often, however, we make avoidable
Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand.
It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of
There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going
For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social
The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really
I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved it) gave a very compelling argument about how
As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative.