Multiple Choice

Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You

Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand.

Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. That figure stands at 89% for young ’uns, or users from 18 to 29 years of age. The millennial generation, consisting of young adults born between 1980 to 2000 and accounting for nearly 30% of the US population, see social media as their primary means of connecting with brands. Over half of them claim that “social opinions” directly influence their purchase decisions.

(more…)

Read More

The Jokers

If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.

We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come.

(more…)

Read More

Cool Image

Building Up a Blog with Social Promotion

There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going into detail about them. Still, there are two primary components that can overcome poor performance on all of the other areas.

Great content. Great promotion. That’s it. If your content is strong and you’re able to promote your site properly and gain credibility on social media and search, you’re blog will grow and be successful.

(more…)

Read More

Hanukkah 2014

The Holidays and Social Media

For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social media efforts in order to attract new clients or customers.

All too often, small businesses don’t understand the importance of an active social media presence and suffer the consequences. Developing a strategy for your small business in terms of social media can be just as important as the right location. With the advent of social media, businesses have been allowed the freedom to reach customers and other businesses in new and inventive ways.

(more…)

Read More

Targeted Digital Marketing

How Social Media is Shifting From Marketing to Targeted Digital Advertising

The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses.

Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that are too promotional.

(more…)

Read More

Hula Hoop

Why Social Media Won’t Die Any Time Soon

I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved it) gave a very compelling argument about how social media was a fad and that privacy would eventually prevail once the glow of the “look at me” mentality that drives social media wears off.

It never did. It never will.

There’s no going back. Social media is the ultimate legal voyeurism into the lives of those we care about, whether we like them or not. We can see what our old high school friends are doing now. We can monitor the activities of our friends, family, coworkers, and anyone else of interest. We can keep track of the news as it’s unfolding, not told by a news anchor but told by the reactions of people we may or may not know.

(more…)

Read More

Social Media Marketing: Another Thing to Love About Responsive Website Design

Responsive for Social

As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative.

Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages for the same URL depending on the device through which they’re called. If the goal is to send traffic to the website through social media, responsive is an ideal solution.

(more…)

Read More

The Two Categories of Social Media Marketing Strategies

All In

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first.

One can make an argument that there are definitely multiple sub-categories, styles, and strategies that go into social media marketing, but there are really only two stances that businesses should take. These two categories can be called “outbound” and “inbound” social media strategies. They shouldn’t be confused with inbound or outbound digital marketing strategies. In the case of these social media categories, we’re being a little more straight forward than that.

(more…)

Read More

Social Media Success? It’s More Than Just ‘Likes’

More than Likes

If you judge your business’ social media (SM) success solely on how many likes you can drum up, you’re only looking at a tiny piece of the puzzle. There’s a big disparity when it comes to optimizing your ROI with SM, with a number of marketers jumping full force onto the social media bandwagon, but falling short where it matters most: Actually looking at the data to seeing how successful they are.

Forbes reports that a 2012 industry report revealed that 86 percent of all marketers say SM is key for business, but are they making the most of it?

(more…)

Read More

The Social Bump: How Social Media Boost Your Site’s Traffic

Staged Selfie

Just about every company, from age-old corporations that got going before the lightbulb was common to brand new organizations that are online-only, want to use social media to get more visitors to their websites. How exactly can these companies accomplish this, though? It takes more than just opening up a Facebook page and waiting for friends. Some companies have done an incredible job leveraging the power of social media to improve their traffic and make the new word-of-mouth work for them. Let’s look at a few of the most successful cases from the recent past to see what makes for a great social media strategy. (more…)

Read More