Facebook has brought out a brilliant new addition to status updates that was desperately needed. Prepare for your news feed to be flooded with emoticons and more than likely irrelevant adjectives.
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.
Blogging is an easy way to express your views and reach out to the world. People usually connect with blogs and their content as they do not preach. The language of blogs is mostly in simple English and easy going which further helps people to connect with the blog content easily. Another form of social media is social networking websites. These websites help you to build social network, connect with new friends, keep in touch with old friends, build social relations among people, etc.
On Wednesday June 12, Chris Webber will be hosting the 2nd Annual NBA Social Media Awards, which will be televised live on NBA TV at 8 P.M. Players and celebrities will be making appearances at the awards show as well. The awards will recognize players, teams, and fans for their engagement on social media during the 2012-2013 regular season.
I have always wondered what it would be like to be immersed in a virtual world. The possibilities for the world’s design, its purpose, and even the way an individual presents themselves are endless. I dare say that many people would jump at a chance to dive into an immersive virtual world. Those looking for escape, entertainment, and even a casual social encounter would find a virtual space inviting. Could Oculus Rift be a step in that direction?
There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough to get a benefit out of the networks.
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive foot traffic and website visitors. Branding should be a secondary benefit, a side-effect of a proper promotional strategy.
I haven’t been as excited about a product launch in the six years that I’ve been at KPA/TK. It isn’t that this I believe social media is more important than other product launches like Power SEO or Connect websites. It’s that this is the type of product that is truly, demonstrably much better than anything the competition has to offer in the automotive world.
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been doing them for three years now, and get really annoyed when other professionals in the industry use them as pitch sessions.