How Social Media is Shifting From Marketing to Targeted Digital Advertising

Targeted Digital Advertising

The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses.

Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that are too promotional.

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Why Social Media Won’t Die Any Time Soon

Hula Hoop

I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved it) gave a very compelling argument about how social media was a fad and that privacy would eventually prevail once the glow of the “look at me” mentality that drives social media wears off.

It never did. It never will.

There’s no going back. Social media is the ultimate legal voyeurism into the lives of those we care about, whether we like them or not. We can see what our old high school friends are doing now. We can monitor the activities of our friends, family, coworkers, and anyone else of interest. We can keep track of the news as it’s unfolding, not told by a news anchor but told by the reactions of people we may or may not know.

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Social Media Marketing: Another Thing to Love About Responsive Website Design

Responsive for Social

As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative.

Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages for the same URL depending on the device through which they’re called. If the goal is to send traffic to the website through social media, responsive is an ideal solution.

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The Two Categories of Social Media Marketing Strategies

All In

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first.

One can make an argument that there are definitely multiple sub-categories, styles, and strategies that go into social media marketing, but there are really only two stances that businesses should take. These two categories can be called “outbound” and “inbound” social media strategies. They shouldn’t be confused with inbound or outbound digital marketing strategies. In the case of these social media categories, we’re being a little more straight forward than that.

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Social Media Success? It’s More Than Just ‘Likes’

More than Likes

If you judge your business’ social media (SM) success solely on how many likes you can drum up, you’re only looking at a tiny piece of the puzzle. There’s a big disparity when it comes to optimizing your ROI with SM, with a number of marketers jumping full force onto the social media bandwagon, but falling short where it matters most: Actually looking at the data to seeing how successful they are.

Forbes reports that a 2012 industry report revealed that 86 percent of all marketers say SM is key for business, but are they making the most of it?

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The Social Bump: How Social Media Boost Your Site’s Traffic

Staged Selfie

Just about every company, from age-old corporations that got going before the lightbulb was common to brand new organizations that are online-only, want to use social media to get more visitors to their websites. How exactly can these companies accomplish this, though? It takes more than just opening up a Facebook page and waiting for friends. Some companies have done an incredible job leveraging the power of social media to improve their traffic and make the new word-of-mouth work for them. Let’s look at a few of the most successful cases from the recent past to see what makes for a great social media strategy. [Read more…]

Alleged New Teen “Smoking” Trend Has No SM Presence (Yet)

e cigarettes

There was a time when teen smoking was the ultimate for any bad boy (or girl), which of course led to a lifetime of addiction. The good news is that the teen smoking rates, and adult rates, have been dwindling in recent years. This is in part due to the influx and popularity of e-cigarettes which have been touted as a great tool to wean smokers off of their addiction. It’s safer with less nicotine, zero smoke and tar, and smokers don’t get the death stare from passerby who want no part of that second-hand nonsense. However, leave it to teenagers to come up with a brand new “trend” that’s worrying parents across the nation.

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How to Choose the Best Social Media Cover Images

Dealer Authority Facebook

Stop right now before you settle for a pre-selected Google+ cover image just because it’s there, it’s easy, and it was hand-picked by Google so it has to be a winner, right? Wrong; picking from a limited assortment of cover photos shows that you’re either lazy or uncreative, both of which don’t bode well for you whether it’s a business or personal social media (SM) profile. Like it or not, your cover image is just as important as your profile image and it depends on what type of vibe you’re after to determine the direction you should head.

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How Social Media Can Serve Your Business

Server

Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do things that might once have been unimaginable.

It gives the little guys a chance to compete with Fortune 500 companies, and customers the ability to find everyone in between. If your company is looking for a change, but has yet to hop on the social media bandwagon yet, here are some reasons why you should strap in for the long haul. [Read more…]

Social Media isn’t a Megaphone. It’s a Two-Way Radio

Megaphone

Social media is the one marketing medium that allows customers and businesses to interact in an organic fashion.  However, it astonishes me just how many companies don’t take advantage of this.  Rather than engaging with their customers on social media, they use it to tell the customer what the business wants to say.  There is very little listening going on.

I would suggest that every business should use social media as a two-way radio as opposed to the megaphone that it currently is for so many companies.  When you listen as well as speak, you get the opportunity to find out what your customers want, what they need, and what they think of your business. [Read more…]