In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. All too often, social media account managers are transported back to the grade school days, except the roles are reversed. When a client isn’t seeing the results he wants, social media managers are forced to ask the question: did you follow the directions?
Social media is a two way street, and social media managers cannot make magic happen on their own. In order to make social media efforts as effective as possible, they often need the assistance of the client. While outsourcing social media may be an effort to avoid any connection with your own profiles, but that just isn’t possible. There will be times that a social media manager will need your two cents or your assistance.