Tag Archives: Social Media

Social Media Isn’t Your Enemy

Social Media Isn’t Your Enemy

When speaking to my mother, I get a sense of the attitude of many people in her age group.  She refers to social media in general as “that Facebook” and displays a genuine and deep seated dislike for anything related to the field.  Imagine her

If You Can’t Say Anything Nice

If You Can’t Say Anything Nice…

We’ve all heard the old adage that says if we don’t have anything nice to say, we shouldn’t say anything at all.  Unfortunately, social media has made it a lot more difficult to hold true to this statement.  Adding Facebook and Twitter into the mix

2nd Opinion

When to Get a Second Opinion in Social Media

Outsourcing is never an easy option to consider, no matter what the circumstances.  Essentially, outsourcing means we are handing over the reins to something we consider deeply personal.  Add in the mix of emotions surrounding personal business ventures, and outsourcing becomes a whole new ballgame. 

Market Targeting

Is Selling Allowed on Social Media?

There has always been a thin line between marketing and spamming, between being social and social selling. That line has been getting broader in the last couple of years for a few reasons, most notably because businesses and marketing companies are simply getting better at

Mind Your Own Business

Social Media and Why You Can’t MYOB

When I was a kid, my mother was constantly hissing “MYOB” in my ear. I was a curious child, and very much enjoyed eavesdropping on adult conversations, and if my mother told me to go watch the Disney channel, I was sure to be found

Directions

Social Media: Are You Following Directions?

In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. All too often, social media account managers are transported back to the grade school days, except

Mistakes

Social Media Mistakes: Are You Making Them?

When digital media is the way of the world, an online reputation is almost as important as a first impression. As we perfect our social media profiles, we do so with the intention of gaining respect and attention. All too often, however, we make avoidable