Social business and social media, while two distinct entities and completely non-interchangeable, are similar in that they both aspire to leverage one and the same concept: the power of social engagement and communication.
Nowadays, customers demand more open communication and personal relationships with businesses. The incoming workforce expects a more flexible working environment, and the more successful companies uphold a culture and organizational framework mirroring their social values.
It’s no wonder that more and more tools are being designed to bring the social aspects of a business to the fore. Here are a few of them: (more…)