What is a Social Media News Release?

Here is a 3 minute video that answers that question.  Please forgive the fact that a lot of it is a pitch, but the content is strong.  WE HAVE NOT RESEARCHED THE COMPANY THAT PUT IT OUT, so please do not take posting this video as a plug for them.  The information is good.

What are your thoughts on it?  Is it the next big thing or a fad in the wind?  Ford seems to think it will work — they just put one out recently about their 2008 Focus.

Social Media Press Release Template (shiftcomm.com)

I read about this on cnet. Apparently, Ford and some other major companies are starting to come on board and give it a try. The idea is that by mixing the concept of a press release with the viral abilities of social media, a company can leverage better coverage for a product release by offering an easy to use format to spread the word.

In theory, if you give people a nice little package that includes PDFs, Flickr-able images, YouTube-able videos, and social boomarking buttons, then people will bookmark it, blog it, and generally spread the word for you. In theory and soon to be in practice, the concept should take off very nicely. It’s just a matter of time.

The link below goes to the actual template supplied by shiftcomm.com.

Marketing with Mailing Lists

Template by shiftcomm.com | digg story