You’ve gone through all the steps. You knew that we were going to be talking about brand ambassadors. You learned why they’re important. We showed you how to identify them, then we discussed how to approach them. Now, it’s time to wrap it up with the hardest part of them all. We’re going to talk about how to sustain them as true brand ambassadors.
Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.
In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components, search and social, are in a constant state of flux. For better or for worse, the big players like Google and Facebook do what they can to keep marketers and the businesses using them on their toes.
Twitter has some new digs! Twitter now has the option to email non-Twitter users to share out your tweets. Now your 140 characters can reach more than just your following flock of Twitter handles! According to Mashable, “In addition to sending the tweet to a friend, you can also opt to add a personal comment to go along with it. The comment is sent along in the body of the email rather than on Twitter itself, allowing you to comment about a tweet without making those comments public.”
For the last 4 years, we have been working hard to make Soshable a fun place to check out the latest and greatest in social media. We’ve ranted, laughed, cried, and exposed interesting ideas that aren’t normally found on blogs.
We’ve made some people upset along the way. For that, I’m sorry.
Things are changing. Soshable is switching from being a content-based blog to an actual social media consultancy. Yes, we’re turning it into a business. Before anyone starts calling us “sellouts”, let me be the first to do so. I’m a sellout. I had always hoped to build something that would be a place of my passions, a hideaway where the primary focus was on quality rather than business. Life happens. It’s time to put our knowledge to work.
All of the content will remain, but it will no longer be the primary focus. The company itself will focus on social media as a marketing, communication, and business-expansion tool. We will offer services. We will consult. We will charge.
It’s been a great run. Time to get serious.
Whether you realize it or not, if you belong to a social media network of any sort, you have some kind of influence. There is a never-ending flow of information that travels within these social media sites, causing people and brands to compete for consumer influence by relying on the magic of “sharing”. In order to get more shares, you must first gain popularity in the digital world. Of course, being ‘popular’ within your network communities doesn’t mean you will have a high influence in your industry.
It’s no secret that social media has given so many opportunities to share content on a much larger scale than ever thought possible if you look back even only a couple of years ago. I don’t think anyone could’ve imagined social media marketing being as influential as it is today. News, opinions and product reviews are always being shared and posted on social networks such as YouTube, LinkedIn, Twitter and of course Facebook.
By targeting the appropriate audience, people are able to use these sites and others to promote their content, engage consumers and build up their online reputation. Twitter especially helps spread brand awareness on the Internet and within industries being as it is currently one of the fasted growing social networks out there.
All social technologies connect people and businesses as well as reduce the chances for marketplace exploitation. Marketing on the web exposes the good and the bad of most brands and people, sometimes without our knowledge or consent. In order for you to drown out the bad though you need to make sure that your brand shines brighter than the rest and you engage more than your competitor as well as post more interesting content.
In order to be successful in marketing with social media, you have to make sure that your social project doesn’t evolve into some sort of basic marketing campaign. You want to ensure that you reach your goes through collaborative association with customers so that your reach doesn’t die down after only a short period of time.
It’s been over a year since I delivered a keynote at the Digital Marketing Strategies Conference in Napa Valley. We drank a lot of wine and talked a lot of social, but the speech I gave was the first one where I really “put it on the line” and made predictions about the way that social media was heading.
There were some wins. It wasn’t terribly prophetic to announce that Google would be getting hardcore into social media as it had already been mentioned as an important concept for the company by then-incoming CEO Larry Page, but it was before Google+ at the time and I think it made some sense. Other things were losers – Klout wasn’t bought by Google (or hasn’t been yet) as I predicted.
Here’s the long video. Let me know if you think I was a fool. If anything, it’s probably the first (and last) time you’ll ever see someone delivering a speech and taking a call in the middle of it.
As we discuss the ways that social media can be used instead of press releases as a superior method of putting out a brand message, one of the most enjoyable components of the technique is being able to add a flash of creativity and personality to the campaign in ways that press releases simply cannot. It’s the hippo in the room. It’s the fun stuff.