Happy Valentine’s Day to all you lovers out there. How many times will you read a line like that today? If you hang out on the internet for long enough (and don’t we all) the chances are you’ll see it so often you’ll puke up some of those little candy hearts (I guess they weren’t “4 EVA” after all). Still, it IS Valentine’s day, and to not address it to your social audience would seem a little disingenuous. As a business, you have to post something, but Marketing Using Facebook is always a delicate dance between standing out and fitting in…so how do you make your followers Choo Choo Choose you? [Read more...]
Have you ever really thought about why we react to certain colors the way we do? It’s a primal response, one we’re all but helpless to resist. Colors simply evoke emotion in us, cutting straight through all of our higher functions and slamming into our lizard brains. The power of colors is only further enhanced by other design elements, and that’s why graphic design is so very important. When you’re building pages for your Business SEO or other marketing efforts, the slightest tweaks to shade and shape can make or break the success of a page. [Read more...]
Google’s newest patent will prove to be both beneficial and terrifying to users, which is just about par for the course for the search engine juggernaut. It involves tracking you wherever you go and then collating and analyzing that data for personal identification trends. Creepy? For sure. Useful for Business SEO and social media? You betcha. [Read more...]
Instagram has, by design, limited its market share from the very beginning. First it was simply for apple products like the iPhone and iTouch, and then it grew to include the Android market as well (sorry Windows phone users). The main thing that separated Instagram from other social networks was that it was never available on physical computers before, at least not without the use of third party tools. That changed late last week though when Instagram finally took that giant step towards being a viable competitor to Marketing with Twitter and Facebook: Instagram live on the web. [Read more...]
There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricity bill before you have company over, and murderers can go on to do great things in life. Even more important though, are the lessons we can learn about Marketing with Twitter and Facebook. Let us here at Wikimotive share some of these with you.
Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it’s a toolbar that has a “Stumble” button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how Stumbleupon gets better at finding stuff that you’ll like. If something isn’t already ON Stumbleupon when you vote on it, you’ll be given the option to add it. This is what I’d like to talk about today, as it can be a great little social media addition for Business SEO.
Currently, the biggest problem with using Bing for SEM and Business SEO is the lack of search volume. Sure, they came in with roughly 20 percent of the total U.S. searches by the end of last year (depending on whose stats you read), but Google is still dominating them, essentially getting the rest of the market share (ignoring the relative pittance of Yahoo, AOL, and ASK.com). Optimizing for Bing hasn’t been on the top of many to do lists, it has simply made more sense to optimize for Google and then (maybe) perform a few small tweaks to appease Bing. That could all be changing though.
In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components, search and social, are in a constant state of flux. For better or for worse, the big players like Google and Facebook do what they can to keep marketers and the businesses using them on their toes.
The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the social picture sharing and food-photo-filtering site has been making waves this week with their announcement that all your photos will soon be theirs. Everywhere, millions of voices are crying out against the image of Instagram CEOs diving Scrooge McDuck style into a big pool of blurry photos of cats and duck-faced girls. This might not be completely accurate, but the grim reality is that it’s not too far off either. I’m not sure why everyone is so surprised though, as anyone who does marketing with Twitter and Facebook knows that this is the same old song and dance.
Twitter has some new digs! Twitter now has the option to email non-Twitter users to share out your tweets. Now your 140 characters can reach more than just your following flock of Twitter handles! According to Mashable, “In addition to sending the tweet to a friend, you can also opt to add a personal comment to go along with it. The comment is sent along in the body of the email rather than on Twitter itself, allowing you to comment about a tweet without making those comments public.”