Second Quarter Changes to Search and Social Strategy

Two Quarters

Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”

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Pink Equal Sign on Facebook

Wikimotive Human Rights Campaign

If you’re on Facebook, Twitter or really any social network, you probably saw a lot of the red and pink equal sign pictured above. If you’re wondering what it is, it’s a sign promoted by the Human Rights Campaign, advocating for equal rights for lesbian, gay, bisexual and transgender (GLBT) people. The Supreme Court is meeting this week in Washington to discuss the issue of gay marriage, Proposition 8, and the Defense of Marriage Act, and the people on both sides of the issue are coming out strong to support their beliefs. It’s strange to see social media suddenly become such a fertile ground for political discourse, but there are many lessons to learn for the smart SEO and SEM company.

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New Twitter Advertising Rules – Some Tweets Illegal!

Wikimotive Twitter FTC

The Federal Trade Commission (FTC) has released their newest .com disclosure guidelines, the first new release since the year 2000. It takes them a long, long time to update this document, and they never really say anything all that groundbreaking. The general message is that the same guidelines that apply to traditional advertising mediums apply to the net, so your affordable SEO company is safe. There is only one piece of really noticeable news that jumped out to people so far, and that pertains to Twitter.

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The Actions Needed to Build True Brand Ambassadors

Happy Customer

You’ve gone through all the steps. You knew that we were going to be talking about brand ambassadors. You learned why they’re important. We showed you how to identify them, then we discussed how to approach them. Now, it’s time to wrap it up with the hardest part of them all. We’re going to talk about how to sustain them as true brand ambassadors.

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Infographic on Long Tail SEO

Wikimotive Long Tail Cat

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry.  [Read more…]

Turn Social Media into a Brand Ambassador Factory

Factory

It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.

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What’s Your Blog Saying? (A Quick Trick to Find Out!)

Wikimotive.net Tag Cloud

How do you tell what your blog is about? Sure, you have ideas in your head and dreams in your heart, but it can be difficult to take a step back and look at what you REALLY are saying every day. With Facebook and Twitter Marketing, it’s easy to scroll back through your old posts and get an idea of your voice in a glance. It’s much harder with blogs, because it would take you hours to read through everything you post in a month. There is an interesting way to get a quick snapshot though.  Let us share our technique.  [Read more…]

Give People a Reason to Follow Your Social Media While at the Store

Carnival Stuffed Animals

Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.

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Pinterest Better than Google+?

Wikimotive Pinterest Watch Out

Everyone acknowledges that Pinterest is one of the fastest growing social media sites, but just how relevant it is still seems to be up in the air. According to recent studies, Pinterest was behind Marketing with Twitter and Facebook as well as Google+, but a new survey is offering a different opinion on the matter.

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Happy Valentine’s Day! (and Other Terrible Cliches)

Wikimotive Choo Choo Choose You

Happy Valentine’s Day to all you lovers out there. How many times will you read a line like that today? If you hang out on the internet for long enough (and don’t we all) the chances are you’ll see it so often you’ll puke up some of those little candy hearts (I guess they weren’t “4 EVA” after all). Still, it IS Valentine’s day, and to not address it to your social audience would seem a little disingenuous. As a business, you have to post something, but Marketing Using Facebook is always a delicate dance between standing out and fitting in…so how do you make your followers Choo Choo Choose you? [Read more…]