While there may be major studies about how the social media cost distractions are costing businesses millions of money, a recent research conducted by James Fowler at UC San Diego shows that social media also contributes in enhancing happiness and productivity in the workplace.
The relationship between Social Media and small businesses is growing, and with growth, questions regarding the effectiveness of Social Media occur. Questions like “which social network would benefit my business best?” or “How can I find where my community engages the most?”
These questions are valid and answers to these questions will help you fulfill your social media strategy. Formulation of a plan going into any Social Media platform can make a huge difference in the outcome. A recent study by a social media management tool, Postling and Social Media blog, Mashable, has been calculated into a nifty infograph so you can see just how effective your Social Media efforts are.