social media for business | Soshable

Social Media Specialists in SMBs: to hire or not to hire

November 10, 2011 by Jan Makulec 1 Comment

This is a Guest Post by Janek Makulec.

Now we all hear really a lot about social media. The thing is that people who don’t have a clue about social media – they hear it too, but they lack a good explanation. This way many business owners get convinced that social media is a very good and cheap marketing method, perhaps even a bit similar to buzz marketing, allowing to be less formal and closer to customers. But I’m not going to write one of those many posts saying that creating a Facebook page is not enough.

I’d like to put it in a bit more radical way and say this: there are many companies that probably should even avoid social media. [Read more...]

10 Ways to Use Social Media for Day-to-Day Business

June 8, 2011 by JD Rucker 15 Comments

Social media has emerged as the trendy marketing tool of the last few years. More and more, businesses are using it to promote their products in ways that combine the broadcasting potential of television and radio and combine it with the conversational messaging of word-of-mouth marketing. And yet…

…many still have trouble integrating the day-to-day affairs of running a business with the networking in social media.

Postling has a Tremendous Year and adds YouTube and Analytics to their Social Media Tool

December 24, 2010 by Erin Ryan 7 Comments

In September of this year, we announced Streams to the Social Media tool, Postling. As the year closes, much success has come to our handy social media asset that has enhanced the lives of many business owners incorporating social media. Postling started 2010 with only 1,000 users and now as the end of the year approaches they have reached a confounding 20,000 users.

Postling began the year starting with 2,500 linked accounts to a whopping 50,000. Even the amount of posts have super-sized with 5,500 more posts and 12 million comments in December.

Chatter for Salesforce: Getting Connected at Work

September 21, 2010 by Erin Ryan 49 Comments

There are varieties of software’s that can assist with organizing your company and sometimes it is difficult to figure out which one will best suit you. In the age of getting social – perhaps the smartest move would be to have the two integrate as one.

Many companies use Salesforce, a software that helps maintain, manage and communicate throughout your business and gives users the ability to ensure the project at hand goes to the correct employee and department. Salesforce is a great way to get organized and an opportunity to see how all of your departments are doing with their work flow. With this ease, it will make tasks faster to complete and for the business owner, the ability to over-see completion.

Social Media Strategy: Hire, Outsource, or DIY?

June 19, 2009 by JD Rucker 26 Comments

Social media has officially become a business. Many in the industry would argue that it’s been a business for years, but until recently it has been very hush-hush and hidden in the shadows. If you were to count the number of people claiming to be social media gurus, experts, marketers, or strategists a year ago, it would have probably been in the hundreds.

Today, it’s in the tens of thousands. Scanning Twitter and Facebook alone is evidence of this, and they are only a small part of a true strategy.

As huge corporations, home-office startups, and everyone in between rushes to get into social media, the first question that they must ask themselves is, “Do I do it myself, hire someone to do it at the office, or outsource it to a social media marketing firm?”

It’s a good, simple question. The answer is far from simple.