Klout has a way of making their users angry with every algorithm or TOS change. Since the social influence grading platform started getting big in 2010, it has been the center of more than one controversial move. This time, the move seems to be a good one as they just added Instagram to the scoring system.
There are dozens of quality indexes of social media influence out there, but Klout has separated itself out as the leader over the last year. Yesterday, they reached a major milestone by accumulating 100 million Klout scores in their database. That’s not to say they have 100 million “users” but Klout is one of those rare companies who do not need to follow the traditional definition of users to be successful.
They’re a data company first and foremost, which is why they could get bought out before the end of the year.