There is no shortage of ways to interact with the people we know. Facebook, Twitter, Google+, and just about every social media site is geared towards connecting friends and family in different ways. Tagged was heading down the same road until they did a well-publicized pivot that changed their fortunes and is currently changing the direction of social media in general.
Yesterday, they raised a round of funding that wasn’t common in today’s climate. Money invested in Silicon Valley today is normally associated with risks. It usually involves large numbers and a large stake of the company. That wasn’t the case with yesterday’s round; Tagged is a safe bet as a company that is already profitable, they didn’t raise a ton (just enough to get a boost in innovations), and they didn’t give away the farm.
The direction that Tagged is heading is towards social discovery. The concept isn’t a new one but Tagged is combining the components familiar in social networking with the idea of meeting new people around you or across the world. Instead of just seeing pictures of your nephew sliding into third base, you’ll get a window into the lives of people that you haven’t met yet. This is a direction that is unfamiliar to most and a concept that is taking off, thus the round of funding.
As the social site continues to expand, we’ll be watching them closely to see where they’re heading. They lost the social networking war to Facebook long ago, but they’re paving a new road that is both exciting and yet still has a common-sense necessity about it that makes Tagged a formidable player in the industry.