4 Ways to Make Context the Weapon of Choice for Conversions

Context

Consider this: how exactly do you behave when you are at a baseball game compared to your presence at a luncheon with state heads (if ever you had such an opportunity)? In the former setting, you’d ideally be yourself. You’d cheer out loud, you’d even swear, wouldn’t you? However, you’d do no such thing at the aforesaid luncheon, board meetings, or the like.

That’s context and your behavior is a function of such context. We go through these motions every day of our lives.

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