Hybrids: The Potential Web 3.0

Web 3.0What is Web 3.0? What would you like it to be? Please express your opinions in the comments below.

Over the past several weeks, I have been privy to many projects in different stages of development. One thing that seems to hold true for many of them is that the developers’ idea of “the next big thing” is a hybrid of sorts.

Some are leaning towards social media mixed with social networking. Most of the social media sites have tried to head in this direction to some extent. All have fallen short. Most notably, the Digg changes a few months ago have turned from an attempt to socialize social media (with shouts and other features) into an unfair way to game the system. The results have been disastrous. [Read more...]

Going Social for Marketing, Business, and Fun

porkfriedsocial.comSocial Media Marketing isn’t new. 2008 is simply the year that it emerges as THE thing to do if you want your business, charity, or blog to be “in” instead of “out”.

With companies that aren’t traditionally forward thinking in their marketing techniques, such as Ford Motor Company and Starbucks, making a push to enter social media marketing, it is clear that both big and small business are starting to take notice. Even local businesses are approaching anyone knowledgeable they can find on the subject to help them.

Below are some of the social media initiatives and trends from 2007 that tell of things to come in 2008. First, there are ways to create a web presence that goes beyond building a website or a blog. Then there are ways to drive traffic through social media to these websites. [Read more...]

Social Media: Experts Offer Tips for Success

There are always articles about getting started in or getting better at social media, but this week was flooded with some great ones written by talented, respected authors.  Here, I have compiled some great resources, some “must reads” for anyone wanting a leg up.

Social media is huge and growing.  Those who have had success are often not willing to offer advice.  It was a great week — the advice was strong and it seemed to be free flowing.  Enjoy

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Social Self Sabotage

Ben Cook with bloggingexperiment.com takes a very straight-forward, conversational approach to showing the primary mistakes that submitters of social media make.  Faking comments, misleading titles… we’ve all been tempted to try it.  Some of us (myself included) have had marginal success doing these things.  In the long run, it is futile and hurts your chances of building a strong profile that puts stories on the front pages consistently.

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Lost in a Sea of Shouts: 7 Ways Digg can Fix the System

The shout system has been a roller coaster ride of emotion for me.

  • First impressions: “WAY Cool. Now I can talk to friends and if I have something that I really want to get out to the peeps, I can!”
  • Second impression: “Oh s**t, here come the spammers.”
  • Third impression: “Hey, the spam seems to work! A ton of them are hitting the front page. I better give it a try.”
  • Fourth impression: “Damn. It’s not as effective anymore. People are ignoring their shouts.”
  • Current impression: “The system is a broken one, but by golly it can be fixed…”

And here’s how:

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