People soshalize. They don't care how it's spelled. They just do it.
Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.
The hardest part about Marketing Using Facebook is, arguably, building a real and active following on the social network. It’s easy enough to find poor quality likes, or to pay for likes with Facebook ads, but getting quality likes organically can be a challenge.
