3 Things Through Which To Judge SEO Providers

Search Engine Optimization

This particular video covers the automotive industry but it can be applied to anyone. Search engine optimization is so shrouded in mystery sometimes that sifting through what’s real and what’s “smoke and mirrors” sold by “snake oil salesmen” can be a challenge. The pitches have a tendency to sound the same.

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Why Do People Search for Facebook?

Search for Facebook

Every year, I ask the same question around the end of December. Every year, I answer my own question by saying that people are going to eventually learn the difference between going directly to a website by typing a domain name into a browser and typing the same thing into a search engine like Google.

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Infographics for SEO

Infographics for SEO

This article originally appeared on GridSix, an internet marketing training company that we support. Check out more helpful training articles there.

For years, link-bait has been the highest level of link-building available. There’s nothing better for increasing rankings than to have a viral piece of content spread throughout the internet, getting posted and reposted across a wide-array of websites, blogs, and social media sites.

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SEO Lives (despite recent statements to the contrary)

SEO is Not Dead

If there’s one thing that irks me about internet marketers, it’s that they seem to like to declare that something’s not working, particularly if it becomes harder. Most of the times when I get into a rant session like I’m about to start, I like to link to the “rantee” in question. In this case, the arguments are so poor and the conclusions are so misleading that I won’t even grant it a link.

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How the Lines Between Search and Social Will Blur in 2012

Search and Social Lines Blurred

On Sunday, I will be delivering a mini-keynote (is 30 minutes a keynote?) at the Driving Sales Executive Summit at the Bellagio in Las Vegas for TK Carsites. The topic is “Search and Social in 2012″ and I am quickly realizing while I’m putting it together that fitting the topic into a 30 minute speech reminds me of Matthew 19:24:

“It is easier for a camel to pass through the eye of a needle, than for a rich man to enter into the kingdom of heaven.”

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What is a Google Penalty and How to Avoid It – 10 Things You Should Know

Google Penalty

So you have a couple of websites, which have been getting organic traffic from Google for a couple of years. You are happy because your sites are generating sales or ad-revenue organically and you can just focus on the content and services, without having to worry about getting customers.

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Google +snippets May Have Impact on Search

Snippets

We’ve known since June that the +1 button on websites will have a direct effect on searches performed by Google contacts. We have also speculated that plusses will also have an influence over general, unauthenticated search results. Lastly, we’ve had a feeling that the similarities between the +1 buttons on websites and the Google+ social network meant a future convergence between search and social on Google.

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