If you’re like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.
For individual users, you should be getting an email if you meet the minimum requirements. These “requirements” are very minimal. Have a profile longer than a month, have at least 10 followers, and have a profile picture. If you can’t meet these requirements, you’re not really trying.
For pages, you have to log into your page accounts themselves. An option will pop up at the top that looks like this:
It’s very easy with pages. With profiles, you have to verify with a text message.
I actually like the way that Google is doing this. I was on a plane when Facebook made the custom URL option available. By the time I landed, my name had already been taken. This method makes it much easier as long as the name isn’t too common.
Businesses that don’t see the option but that meet the minimum requirements should be fine. Just wait and keep checking until it pops up. If your name is common, it appears as if Google is adding location indicators to the URLs to help differentiate.
Keep checking. More importantly, don’t give up on Google+ any time soon. They’re still pushing forward and they aren’t going to be denied just because so many naysayers call it a ghost town.
A little over a year ago, I stopped using the term, “EdgeRank” when referring to the algorithm that Facebook uses to determine when and where in the news feed that posts appear. Someone at Facebook had told me that it was no longer used so I stopped talking about it.
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
As you may have noticed, the Internet’s a crowded place. All it takes is a simple Google search to discover that you’re a small fish in a big pond. So how do you gain relevance in this type of environment?
Perhaps it’s the sports fan in me that simply won’t go away that made me look at this infographic and compare it to a starting lineup in baseball. I no longer watch baseball, but as an avid former fan (I lost interest after the strike in 1994, if you would like to to put a date to it), I can appreciate the importance of having the right players in the right position and coming to bat in the proper order.
Many in the social media industry got started from search marketing. In early 2007, many in the SEO world started noticing the benefits that social held over the various search algorithms and gave it a look. From there, a lot of them were hooked.