Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual effort.
There is a new addition to the Google Ads family, known as Google Engage. A membership offered to businesses that reside in the U.S. and Canada that enables your company to grow via the help of an AdWords consultant. If you are eligible (check all eligibility here) than you will receive the ability to gain access to phone support, webinars and online training sessions.
One of the biggest mistakes businesses make when comparing search engines and social media for their marketing is assuming that since many of the basic activities are the same that the same strategies will work on both. While a unified approach to managing campaigns on search and social is recommended, one must understand the distinctions in not only the platforms but also the mindset of the people using them.