In addition to President Obama’s visit to Connecticut yesterday on behalf of the Sandy Hook victims, family members came to Capitol Hill to rally behind pending gun control legislation in an effort to urge Washington lawmakers to reduce gun violence. Their urging comes at a time when 13 Republican senators are threatening to block and stall the proposed gun-control legislation package with a filibuster. The bill, which has been called “a wish list for gun-control advocates,” includes proposals such as background checks and record-keeping of gun sales.
I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true, something that is currently slated to be relevant indefinitely. One of the hardest but most effective ways to humanize a business on social media is to inspire, to post ideas, actions, and images that are not business related but that compel the human factor into the mix. It’s risky, but when done right it can be a beautiful thing.