Almost everybody and their mother (Still haven’t accepted my Mom’s friend request), has a Facebook account. Nowadays, Facebook is not only used for personal use, but by businesses as well. A variety of businesses from your local small town deli, all the way up to big names like Nike, have a Facebook page and use it to create product awareness and customer engagement. Some companies will benefit from Facebook better than others.
There is little doubt that social media has an impact on sales. Companies use it every day to generate leads, increase branding, and improve public perceptions. As a marketing tool at the company level, few would contest the potential. What about at the salesperson level?