Tag Archives: roi

How Social Media Impacts (or Doesn’t Impact) ROI

The more social media followers, the better — right? As is often the case, it’s not quite that simple. A big boost in your Twitter followers might give you a warm glow inside, but it’s not going to pay the bills. Likewise, a popular post on Facebook might collect hundreds or thousands of “likes,” but
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Trackable vs Verifiable: The Social Media Conundrum

“ROI” and “KPI” are the longest sustained buzzwords in the world of marketing. They’ve been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We’re on the high-buzz portion of the cycle right
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The True ROI to Social Media (Video)

In this video, you will see many stats, some you may have seen before, some you may see again, and some may even be new to you. Regardless, Social Media is growing and it is growing in the numbers, the numbers of social networks, the numbers of reach and the numbers of people whom part-take
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