If you judge your business’ social media (SM) success solely on how many likes you can drum up, you’re only looking at a tiny piece of the puzzle. There’s a big disparity when it comes to optimizing your ROI with SM, with a number of
The more social media followers, the better — right? As is often the case, it’s not quite that simple. A big boost in your Twitter followers might give you a warm glow inside, but it’s not going to pay the bills. Likewise, a popular post
“ROI” and “KPI” are the longest sustained buzzwords in the world of marketing. They’ve been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a
In this video, you will see many stats, some you may have seen before, some you may see again, and some may even be new to you. Regardless, Social Media is growing and it is growing in the numbers, the numbers of social networks, the
There are more theories about the ROI of social media than there are ways to actually measure the ROI. We know it works intrinsically, but where are the numbers?