We had the opportunity to sit down with Richard Valenta, CEO of TK Carsites, an automotive internet marketing firm.
As car dealers progress through Web 2.0 and begin to embrace its potential in marketing, branding, and customer relations, many have started off on the wrong foot. The traditional thought process surrounding the automotive industry and many other verticals is based on “push marketing”. Social media is a different beast – the more you push, the worse off you are sometimes.
“The goal is not to set up a Facebook or a Twitter account and start pushing inventory and specials and coupons,” Valenta said. “The goal is to interact with people in the community, gain that credibility and utilize it as a place to soft-shoe your way into advertising your products and services.”