The debates were a tossup. The campaign ads were fairly even. The negatives of each candidate were well-highlighted by each opponent. In 2008, two things contributed to the easy victory that President Barack Obama had over John McCain.
It’s hard being a conservative in social media. Despite what liberals claim, social media is exceptionally-tilted to the left as the majority of powerful users on Facebook, Twitter, and other social media sites lean liberal. Social news sites that generate tens of thousands of pageviews to the stories of the community’s choosing are estimated as high as 3-to-1 or higher. On these sites in particular, a strong-enough majority can stifle stories negative to their chosen candidate and promote stories damaging to their opponents.