Behind the Numbers at Reddit

Reddit Demographics

Calling Reddit “the best kept secret in social media” is no longer valid. The site is no longer a secret. Reddit is getting huge.

[Read more...]

Reddit Graduates, Becomes Its Own Corporate Entity

Reddit Queen Logo

When Condé Nast acquired Reddit 5 years ago, they were getting 700k page views daily.

Today, Reddit gets 700k page views in a less than an hour… at 3am. In peak times, it can get that much traffic in 15 minutes.

[Read more...]

The Key to Reddit’s Success: Effort

Effort

For the last several days, I’ve been studying Reddit. I’ve been visiting the site daily for two years now but it was only recently that I actually started studying the site. What makes it tick? Why is it so successful in an arena that has eaten up so many for so long? Why does it continue to get stronger while others get weaker?

[Read more...]

Reddit Traffic has Exploded in 12 Months

Reddit Digg

Whether they want to admit it or not, Reddit was once the ultimate “hipster” site. No, it wasn’t/isn’t populated by people who wearing horn-rim glasses and skinny jeans carrying around graphic novels in their hemp knapsacks. It was hipster because it was only cool to those lucky few who knew about it. The site normally broke EVERYTHING first to the point that when people saw something for the first time on Twitter or Facebook, Redditors could say, “Oh, I saw that on Reddit last week.”

Then, Digg V4 happened. Since then, the traffic has gone up tremendously.

[Read more...]

Reddit Moneybombing: Serious Cash from a Mischievous Community

Reddit Logo

There is a difference between Reddit and other social news sites. While they have never really staked a claim of being the biggest, baddest, or most powerful, they have demonstrated it time and time again, particularly in the arena of financial donations.

This graphic by WePay takes a look at some of the most significant random acts of moneybombing that have influenced people and charities across the world.

[Read more...]

Is Conde Nast Squandering Reddit’s Potential?

Senior Software Engineer Mike “Raldi” Schiraldi

How many software engineers does it take to operate a site that serves over 1 billion pageviews a month? At Reddit, the answer is (hopefully) one, at least for now.

Yesterday Senior Software Engineer Mike “Raldi” Schiraldi resigned to take on his “dream job” at Google, leaving the total headcount of software engines at one. David King left last week to join Reddit co-founder Alexis Ohanian at Hipmunk.

After eclipsing Digg to take the top spot amongst social news sites, Reddit has seen little in the way of “love” from their owners, Conde Nast. Promises have been made to dramatically increase the size of the skeleton crew that keeps the site running, but is that really enough?

[Read more...]

Reddit goes into “read-only” mode; Digg quality crumbles as a result

Two sites, Reddit and Digg, went into emergency mode today as Reddit had technical difficulties preventing users from submitting new content to the site.

reddit is in “emergency read-only mode” right now. :( you won’t be able to log in. we’re sorry, and are working frantically to fix the problem.

Other social news sites such as Digg experienced a drop in the quality of content as one of the primary sources for content, Reddit, went into “read-only mode” making it challenging for many top Digg users to find content. The front page of Digg has not yet experienced the fallout as most of the top images today were from yesterday’s Reddit front page, but tomorrow is expected to be a low-Digg-count-day with Redditors unable to supply Digg users with content to submit.

Many Redditors were seen outside today. Some made their monthly trip to the grocery store, barber shops, and liquor stores early, while others simply experienced external weather conditions for the first time in ages.

[Read more...]

Reddit Founder Discusses Social Media on TED

When Alexis speaks, Redditors listen.

From Mashable:

We’ll start things off with a real-life social media parable about how the biggest and most effective forces on the web usually take shape by accident. Alexis Ohanian of Reddit.com tells the quick and hilarious story of how the social web provided some unexpected help to Greenpeace in halting the Japanese whaling industry. Internet marketers take note: The meme is all powerful, and it cannot be controlled.

* * *

Learn more about Social Media Marketing on this blog.

How Spam Killed Digg, Reddit, and StumbleUpon

Blame SpamThe statement could be pushed over to just about any true Web 2.0 site where voting and popularity determine the success of a piece of content. Facebook, Twitter, and MySpace – overrun by spam. Mixx, Propeller, Yahoobuzz – spam havens.

For social news powerhouses Digg, Reddit, and StumbleUpon to be so changed by the presence of gobs and gobs of spam hits a little harder. They are the sites where I started my journey in Web 2.0. They are the shiny beacons of user-controlled, traffic-generating goodness that made mainstream media look to the people for their opinions and discoveries.

They are, for all intents and purposes, shells of what they should be, and spam is to blame. Perhaps more importantly, how they handled spam over the years has caused them to close their networks in one way or another through a series of witchhuntesque spam countermeasures.

[Read more...]

Finding the Value in Mixx

With the recent happenings at Digg and the apparent rise of Mixx, it would seem that the balance of power in social media is shifting.  The question is: why do Mixx front page stories still not drive any traffic?

Mixx Votes

With huge gains in all of the traffic reports, it would seem that Mixx would be at the very least close to Reddit’s ability to drive thousands of visitors to a website from the front page.  As recently as last week, we tested a story that hit the front page of Mixx to see if it was finally there in the way that it sends traffic.

It’s not. [Read more...]