It’s not the actors. It’s not the premise. Using YouTube as a primary marketing machine was brilliant and was the reason that I was exploring the movie in the first place (I’m not a comedy-watcher, even though I have did play one on a television drama once).
OK, so it certainly sounds like I’m ranting today, but I’m really not. We post articles on several different blogs and publications ranging in size from a few hundred visitors a day to hundreds of thousands. As a result, we get to see what works and what doesn’t. The trend seems to have shifted further towards the Twitteresque way of broadcasting messages – shorter is sweeter.