Tag Archives: public relations

Facebook Marketing Goals: The Safe Approach

Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you don’t know where you want to go, you won’t be able to get there very easily.
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Negative Online Reviews Should Be Your Best PR Tool

The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends,
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When Social Goes Wrong: Customer Relations Fiascos

. Our friends at GetSatisfaction put together this excellent graphic telling six tales of social media turning sour on major companies. There are lessons to be learned from each as businesses turn increasingly to social media to improve their customer relations. The universal lesson: if you’re going to do it, think it through and consider
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