You’ve gone through all the steps. You knew that we were going to be talking about brand ambassadors. You learned why they’re important. We showed you how to identify them, then we discussed how to approach them. Now, it’s time to wrap it up with the hardest part of them all. We’re going to talk about how to sustain them as true brand ambassadors.
Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador Factory covered. For those who don’t know, step one would be to make sure that your business is operating in a way that creates extremely happy customers and clients. There’s nothing I can say on this social media blog to help you there – run a good business and make people more than satisfied with the results you deliver. If you aren’t doing that, social media can’t fix it.
We’ve all heard the cliches.
- “Build raving fans!”
- “Word of mouth is the best form of advertising!”
- “Delight your customers!”
These sayings would start to get really annoying if they weren’t 100% correct.
It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.