The Biggest Challenge with Social Media: Diversified Multitasking

High Demand

There’s a catch-22 in social media for those whose job it is to stay active and informed. On one hand, you have to constantly update Twitter, Facebook, Google+, Instagram, and Foursquare; slowing down on any of them can hurt exposure though the various ranking systems (such as Facebook EdgeRank) associated with them. On the other hand, you have to keep them somewhat diversified to both cater to the specific personalities in each as well as give a valid reason to be followed actively on multiple channels. Why would people follow your Google+ updates if they’re just carbon copies of your Facebook posts, for example.

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