As we discuss the ways that social media can be used instead of press releases as a superior method of putting out a brand message, one of the most enjoyable components of the technique is being able to add a flash of creativity and personality to the campaign in ways that press releases simply cannot. It’s the hippo in the room. It’s the fun stuff.
Irvine, CA (October 13, 2010) PCG Digital Marketing today announced that TK Carsites was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. The awards were presented to the leading automotive website companies at the AWA breakfast ceremony in Las Vegas. The awards ceremony preceded the official start of the 9th Annual Digital Dealer Conference and Exposition. TK Carsites was chosen to receive the Pinnacle award for search marketing.
Here is a 3 minute video that answers that question. Please forgive the fact that a lot of it is a pitch, but the content is strong. WE HAVE NOT RESEARCHED THE COMPANY THAT PUT IT OUT, so please do not take posting this video as a plug for them. The information is good.
What are your thoughts on it? Is it the next big thing or a fad in the wind? Ford seems to think it will work — they just put one out recently about their 2008 Focus.
I read about this on cnet. Apparently, Ford and some other major companies are starting to come on board and give it a try. The idea is that by mixing the concept of a press release with the viral abilities of social media, a company can leverage better coverage for a product release by offering an easy to use format to spread the word.
In theory, if you give people a nice little package that includes PDFs, Flickr-able images, YouTube-able videos, and social boomarking buttons, then people will bookmark it, blog it, and generally spread the word for you. In theory and soon to be in practice, the concept should take off very nicely. It’s just a matter of time.
The link below goes to the actual template supplied by shiftcomm.com.