Targeted Digital Marketing

How Social Media is Shifting From Marketing to Targeted Digital Advertising

The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses.

Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that are too promotional.

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